Erik leads the Facebook North America Agency team, based in New York. His team’s mission is to advance the value that agencies bring their partners through the relentless pursuit of progress. Prior to Facebook, Erik has founded several companies under the common theme of “changing the way brands advertise”. In 1994, he was a founding partner at Student Advantage, a college marketing company that is credited with establishing the benefits of Youth and Student marketing. In 2005, as a partner and Chief Strategy Officer, his digital agency produced the first ever marketing campaign on Facebook for Chase credit card services.