Erin Schmidt

Erin Schmidt bio image
Chief Product Placement Officer, BEN

Erin is chief product placement officer for BEN, a Bill Gates company. A recent Cynopsis Top Women in Media honoree, Erin leads BENs efforts to help brands navigate the shifting entertainment and advertising landscapes. With over 15 years of experience in the industry, Erin has been involved in iconic product placements including James Bond switching his favorite drink to a Heineken, Ant Man working in a Baskin-Robbins instead of a Chipotle, and Steve and Nancy eating KFCs finger-lickingood fried chicken in Stranger Things.