Gavin Bowick

DAC Group's Lead for Web Analytics Gavin Bowick
Lead, Web Analytics, DAC

Gavin Bowick, an accomplished professional, embarked on his journey with DAC at the Edinburgh office in May 2019. Currently serving as the Lead for Web Analytics at DAC, Gavin is fueled by the boundless possibilities in data analysis and statistical modeling, particularly in marketing mix models. Leveraging a diverse range of tools and the collective expertise of his team, he thrives on uncovering new insights and identifying growth opportunities for clients. With a solid background in scientific research and marketing management, Gavin's work is driven by a passion for discovery and guided by statistical confidence, ensuring robust and reliable outcomes.