Geoffrey Lee Martin

moguls-clockwise from left, Cameron O'Reilly, Lachlan Murdoch and James
Packer-are moving into the future with big plans for expanding their
family businesses throughout the Asia-Pacific region.

RIVAL MEDIA SCIONS PLOT GROWTH IN ASIA-PACIFIC SONS OF MURD

moguls-clockwise from left, Cameron O'Reilly, Lachlan Murdoch and James
Packer-are moving into the future with big plans for expanding their
family businesses throughout the Asia-Pacific region.

RIVAL MEDIA SCIONS PLOT GROWTH IN ASIA-PACIFIC SONS OF MURD

KEY STAFFERS EXIT DDB AUSTRALIA;AGENCY'S RETAIL ARM, D&D ADVERTISING, WILL BE CLOSED

MCDONALD'S TO ADD 2ND SHOP IN AUSTRALIA;BURNETT, MAIN SHOP NEEDHAM NOT INVITED TO PITCH FOR PROMO WORK

COLGATE DEMANDS TV AD NOT BE RUN IN CONTESTS

FOUR VIE FOR $80 MIL AUSSIE ACC'T

AD DOESN'T MEASURE UP TO COUNCIL'S STANDARDS;`CLEO' CAMPAIGN ENDS BEFORE AUTHORITIES CAN STOP IT

most easily understood by the target audience. Generally, that means
local-language marketing.;The vast array of both English- and
local-language magazines available in different regions makes media buying
decisions for marketers even more complex.

INTRI

REGULATION WATCH; AUSTRALIA CREATES CODES;DIRECT MARKETING INDUSTRY'S GUIDELINE IS MODEL

DIRECT MARKETING;O&M DIRECT STRIKES GOLD OVERSEAS; SINGAPORE, NEW ZEALAND OFFICES SCORE WITH DIFFERENT APPROACHES

DIRECT MARKETING;O&M DIRECT STRIKES GOLD OVERSEAS; SINGAPORE, NEW ZEALAND OFFICES SCORE WITH DIFFERENT APPROACHES

GLOBAL NEWS;NEW AUSSIE TITLES VIE FOR MEN

wants the ads removed from the city's 2000 Olympics marathon route.


REGULATION WATCH;JOICO'S OLYMPIAN BATTLE;AUSTRALIAN MARKETER FIGHTS TO KEEP OUTDOOR AD

CAMPAIGN PALACE'S SPOTS OFFER FOOD FOR THOUGHT TO AUSTRALIANS