George P. Slefo

George P. Slefo bio image

George P. Slefo is the technology reporter at Ad Age. He previously covered murder and mayhem for the Chicago Sun-Times and prior to that, the Middle East from Amman, Jordan. Slefo is also a veteran of the United States Army.

Publishers complain about media buyers blacklisting coronavirus content

Publishers complain about media buyers blacklisting coronavirus content

Coronavirus may delay enforcement of California's consumer privacy law

Coronavirus may delay enforcement of California's consumer privacy law

Firefox CMO departs to join customer data platform Lytics

Firefox CMO departs to join customer data platform Lytics

Safari, Firefox score major win under new CCPA changes

Safari, Firefox score major win under new CCPA changes

Google's North America employees are told to work from home amid coronavirus

Google's North America employees are told to work from home amid coronavirus

Magna's David Cohen joins IAB as president

Magna's David Cohen joins IAB as president

Why the New York Times shut off programmatic ads for its coronavirus newsletter

Why the New York Times shut off programmatic ads for its coronavirus newsletter

The Trade Desk reports record growth as brands take digital ad buys in-house

The Trade Desk reports record growth as brands take digital ad buys in-house

With cookies set to expire, ad industry confronts its 'identity crisis'

With cookies set to expire, ad industry confronts its 'identity crisis'

The Trade Desk slated to run first campaign on CTV during March Madness

The Trade Desk slated to run first campaign on CTV during March Madness

Hitwise 'winds down operations' in wake of Jumpshot closure

Hitwise 'winds down operations' in wake of Jumpshot closure

Data management platforms 'declining fast' as brands shift to first-party data

Data management platforms 'declining fast' as brands shift to first-party data

IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world

IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world

Criteo Q4 revenue falls amid changes to Google Chrome

Criteo Q4 revenue falls amid changes to Google Chrome