Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age.

Gucci and Giphy add avatars to their apps as potential digital revenue drivers

By Ilyse Liffreing on 10.20.2020

A Snoop Dogg classic becomes a rallying cry for voters

10.16.20 @ 01:11 PM ET

Me Too: Act Too

10.15.20 @ 06:03 PM ET

Kanye West: Kanye 2020

10.12.20 @ 06:10 PM ET

Kanye West urges Americans to write him in as President—and buy his pricey merch

By Ilyse Liffreing on 10.12.2020

Nothing says '2020' more than a political rallying cry of 'Settle for Biden'

By Ilyse Liffreing on 10.12.2020

Home Depot’s sold-out giant Halloween skeletons creep into brands’ social feeds

By Ilyse Liffreing on 10.07.2020

Trump coloring books and Biden hand sanitizer: Comparing presidential campaign merchandise

10.07.20 @ 05:00 AM ET

Eaze: Eaze 2.0

10.06.20 @ 10:06 AM ET

Eaze embraces the 'high' life in first brand campaign in more than five years

By Ilyse Liffreing on 10.06.2020

Seventh Generation: Vote for Me

09.29.20 @ 12:40 PM ET

How Netflix, Smirnoff and other brands are jumping on the presidential debates

By Ilyse Liffreing on 09.29.2020

OK Cupid: VILF

09.17.20 @ 08:07 PM ET

How brands are getting voters to the polls (and mailboxes) in 2020

By Ilyse Liffreing on 09.17.2020

5 takeaways from Ad Age’s Women to Watch Conference and Awards

By Ilyse Liffreing on 09.16.2020

Playboy enters the CBD space with new product lines and a sexual wellness hub

By Ilyse Liffreing on 09.15.2020