Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age.

The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens

By Ilyse Liffreing on 01.21.2021

Brands respond to Joe Biden’s inauguration

By Ilyse Liffreing on 01.20.2021

Triller will make its Super Bowl debut as the inauguration impedes other brands’ Big Game plans: Wednesday Wake-Up Call

01.20.21 @ 06:00 AM ET

Fortnite kicks off its largest sports partnership with 23 global soccer clubs

By Ilyse Liffreing on 01.19.2021

NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

By Ilyse Liffreing on 01.19.2021

Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

By Ilyse Liffreing on 01.13.2021

T-Mobile chooses a new media agency and Twitch streaming records are smashed: Tuesday Wake-Up Call

01.12.21 @ 05:48 AM ET

O’Doul’s partners with Match to normalize no-alcohol dates for Dry January

01.12.21 @ 05:00 AM ET

Best Places to Work 2021: Crossmedia

01.11.21 @ 05:10 AM ET

Half of consumers favor brands that condemn the Capitol riot, study finds

01.08.21 @ 03:14 PM ET

Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

01.07.21 @ 07:27 PM ET

NBCU’s Linda Yaccarino appointed Ad Council chair

01.06.21 @ 07:00 AM ET

CIA’s ‘hip’ rebrand panned and Facebook loses one of its fiercest advocates: Tuesday Wake-Up Call

01.05.21 @ 05:55 AM ET

CIA’s rebrand likened to that of a millennial pop-up shop

01.04.21 @ 06:47 PM ET

Slack's massive outage gives brands a meme to start the new year

01.04.21 @ 01:00 PM ET

9 brand social feeds we loved to follow in 2020

01.02.21 @ 05:00 AM ET