Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

Essence Cosmetics is the latest brand with a virtual Instagram influencer

Essence Cosmetics is the latest brand with a virtual Instagram influencer

10 lasting paw prints influencer Lil Bub left behind

10 lasting paw prints influencer Lil Bub left behind

Twitter suspends plan to delete inactive accounts after upset users request to keep those of the deceased

Twitter suspends plan to delete inactive accounts after upset users request to keep those of the deceased

Kiva: Baked to Perfection

Kiva: Baked to Perfection

 American Express celebrates 'Small Business Saturday' with Karlie Kloss, Lin-Manuel Miranda

American Express celebrates 'Small Business Saturday' with Karlie Kloss, Lin-Manuel Miranda

The Pringles 'Hunger Hammer' headset lets gamers snack hands-free while they play

The Pringles 'Hunger Hammer' headset lets gamers snack hands-free while they play

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

The FTC comes out with first user-friendly disclosure guide for influencers

The FTC comes out with first user-friendly disclosure guide for influencers

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Reese's promising interactive haunted house was no treat

Reese's promising interactive haunted house was no treat

Kind's first TikTok Hashtag Challenge clocks nearly 20 million views in 24 hours

Kind's first TikTok Hashtag Challenge clocks nearly 20 million views in 24 hours

Disney+ tweets out nostalgic lineup for debut

Disney+ tweets out nostalgic lineup for debut