Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

Budweiser and Babe Wine pair Clydesdales with The Fat Jewish for a holiday mashup

Budweiser and Babe Wine pair Clydesdales with The Fat Jewish for a holiday mashup

Sony's PlayStation 5 outspent Microsoft's Xbox Series X three to one in launch ads

Sony's PlayStation 5 outspent Microsoft's Xbox Series X three to one in launch ads

11 of the most creative brand monolith memes

11 of the most creative brand monolith memes

Brands take part in Giving Tuesday and Kia is already celebrating the new year: Tuesday Wake-Up Call

Brands take part in Giving Tuesday and Kia is already celebrating the new year: Tuesday Wake-Up Call

Fired Sherwin-Williams paint enthusiast and TikTok star joins rival firm to develop new paints

Fired Sherwin-Williams paint enthusiast and TikTok star joins rival firm to develop new paints

Instagram turns influencer branded content on its head, giving advertisers greater control

Instagram turns influencer branded content on its head, giving advertisers greater control

Grubhub: Animal Crossing Friendsgiving

Grubhub: Animal Crossing Friendsgiving

The march of the holiday ads and HBO Max makes friends with Amazon: Tuesday Wake-Up Call

The march of the holiday ads and HBO Max makes friends with Amazon: Tuesday Wake-Up Call

Cuervo: The Cuervo Doppeldrinker

Cuervo: The Cuervo Doppeldrinker

Sam's Club: Feud

Sam's Club: Feud

Oreo's new customizable cookies generate buzz among fans ... and other brands

Oreo's new customizable cookies generate buzz among fans ... and other brands

McDonald’s goes meatless and Four Seasons Total Landscaping sells ‘Make America Rake Again’ stickers: Tuesday Wake-Up Call

McDonald’s goes meatless and Four Seasons Total Landscaping sells ‘Make America Rake Again’ stickers: Tuesday Wake-Up Call

Arby's deep-fried turkey pillow cushions your head during your Thanksgiving food coma

Arby's deep-fried turkey pillow cushions your head during your Thanksgiving food coma

Brands react to the outcome of the presidential election

Brands react to the outcome of the presidential election