Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

The cast of ‘Contagion’ creates coronavirus PSAs, but Kate Winslet gets burned by Twitter

The cast of ‘Contagion’ creates coronavirus PSAs, but Kate Winslet gets burned by Twitter

Burger King: Stay Home

Burger King: Stay Home

NBCUniversal launches celebrity-filled coronavirus PSA with Ad Council and the White House

NBCUniversal launches celebrity-filled coronavirus PSA with Ad Council and the White House

Hotels.com: Captain Obvious is social distancing

Hotels.com: Captain Obvious is social distancing

7 brands that have increased social media spend during the coronavirus pandemic

7 brands that have increased social media spend during the coronavirus pandemic

Ikea: Stay Home

Ikea: Stay Home

Dettol’s TikTok hand-wash challenge gets nearly 9 billion views in four days

Dettol’s TikTok hand-wash challenge gets nearly 9 billion views in four days

How travel brands are navigating the coronavirus landscape

How travel brands are navigating the coronavirus landscape

Highfield: Bearned Media

Highfield: Bearned Media

New York State goes after coronavirus price gouging with its own hand sanitizer

New York State goes after coronavirus price gouging with its own hand sanitizer

Brands on International Women’s Day celebrate the 100th anniversary of women receiving the right to vote

Brands on International Women’s Day celebrate the 100th anniversary of women receiving the right to vote

12 brands that are emerging healthier from the coronavirus

12 brands that are emerging healthier from the coronavirus

'Mad Men' fans can peek inside Don Draper's apartment with this 3D re-creation

'Mad Men' fans can peek inside Don Draper's apartment with this 3D re-creation

Facebook undergoes social media overhaul as part of corporate rebrand

Facebook undergoes social media overhaul as part of corporate rebrand