Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age.

Billy Idol wants New Yorkers to stop idling their cars in citywide campaign

By Ilyse Liffreing on 02.27.2020

Jif: Gif vs. Jif

02.25.20 @ 05:27 PM ET

Jif peanut butter finally incorporates 'GIF' into a campaign. What took so long?

By Ilyse Liffreing on 02.25.2020

Ikea: Buy With Your Time

02.25.20 @ 11:57 AM ET

Bloomberg trolls President Trump with mocking billboards, but they backfire as memes

By Ilyse Liffreing on 02.21.2020

Supreme Oreos are coming, but not everyone is a fan

By Ilyse Liffreing on 02.18.2020

Valentine’s Day campaigns reflect consumers' wavering love for the holiday

By Ilyse Liffreing on 02.14.2020

Pornhub: Valentine's Day pop-up

02.14.20 @ 12:43 PM ET

Inside Pornhub’s unexpectedly buttoned-up Valentine’s Day pop-up

02.14.20 @ 11:02 AM ET

5 growth opportunities for health and wellness brands

By Ilyse Liffreing on 02.11.2020

KFC: KFC on Spotify

02.06.20 @ 10:25 AM ET

Planters says the impact of its suspended Baby Nut meme accounts was 'minuscule'

By Ilyse Liffreing on 02.04.2020

Sam Elliott on the making of Doritos’ Super Bowl commercial

By Ilyse Liffreing on 01.29.2020

Hallmark Channel CEO steps down following same-sex ad controversy

01.22.20 @ 06:16 PM ET

Shell-shocked brands mourn the death of Mr. Peanut

By Ilyse Liffreing on 01.22.2020

Awkwafina: Nora From Queens 7 Train Voiceover

01.16.20 @ 04:02 PM ET