Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

Krispy Kreme CMO on why the brand is opening a flagship store during a pandemic

Krispy Kreme CMO on why the brand is opening a flagship store during a pandemic

TikTok CEO's early exit is the latest in a year marked by short executive stints

TikTok CEO's early exit is the latest in a year marked by short executive stints

Best of 2020 No. 9: Uber tells racists to 'Delete Uber'

Best of 2020 No. 9: Uber tells racists to 'Delete Uber'

NBA calls timeout on Playoffs as players protest Jacob Blake shooting

NBA calls timeout on Playoffs as players protest Jacob Blake shooting

Tom Hanks, Mark Hamill, Taylor Swift and others lend star power to USPS support

Tom Hanks, Mark Hamill, Taylor Swift and others lend star power to USPS support

The rise of the avatar as a marketing medium

The rise of the avatar as a marketing medium

Kit Kat: Have a break. R U OK?

Kit Kat: Have a break. R U OK?

Best of 2020 No. 12: Fortnite's '1984' parody turns Apple into Big Brother

Best of 2020 No. 12: Fortnite's '1984' parody turns Apple into Big Brother

Epic Games' Fortnite '1984' parody turns Apple into Big Brother

Epic Games' Fortnite '1984' parody turns Apple into Big Brother

These books written by women are being published without their male pseudonyms for the first time

These books written by women are being published without their male pseudonyms for the first time

The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge

The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge

Phenomenal Media and Higher Heights: Voting Rights Act Ad

Phenomenal Media and Higher Heights: Voting Rights Act Ad

Gillette Venus: Animal Crossing Skinclusive

Gillette Venus: Animal Crossing Skinclusive

Twitter tests Branded Likes, giving campaigns animated presence on crowded feeds

Twitter tests Branded Likes, giving campaigns animated presence on crowded feeds