Ilyse Liffreing

Ilyse Liffreing bio image
Staff Writer

Ilyse Liffreing reports on pop culture, social trends, influencers and esports. She has covered the advertising industry for Ad Age since 2019 and has previously covered brands and agencies at Digiday and digital platforms at Campaign U.S. She is a proud alum of the NYU Graduate School of Journalism and the University of San Francisco. She can be reached at [email protected] or on Twitter @IlyseLiffreing. 

Columbia Care rebrands with Apple-inspired ‘Cannabist’ retail experiences

Columbia Care rebrands with Apple-inspired ‘Cannabist’ retail experiences

Ben’s Original, previously Uncle Ben’s, rolls out first packaging under new name

Ben’s Original, previously Uncle Ben’s, rolls out first packaging under new name

This Cinco de Mayo, brands raise money for the struggling restaurant industry

This Cinco de Mayo, brands raise money for the struggling restaurant industry

Top influencers reach twice as many Gen Zers on social as do top broadcasters

Top influencers reach twice as many Gen Zers on social as do top broadcasters

Oscars attracts record-low ratings, and Kanye’s original Nike Yeezy sneaks go for $1.8 million: Tuesday Wake-Up Call

Oscars attracts record-low ratings, and Kanye’s original Nike Yeezy sneaks go for $1.8 million: Tuesday Wake-Up Call

Exclusive: Fernando Machado on why he took the Activision Blizzard CMO job and how he views the future of gaming marketing

Exclusive: Fernando Machado on why he took the Activision Blizzard CMO job and how he views the future of gaming marketing

How Overwatch League is tiptoeing back into live events

How Overwatch League is tiptoeing back into live events

The D’Amelio sisters' next TikTok brand act? A deal with mattress brand Simmons for a product line and huge social media push

The D’Amelio sisters' next TikTok brand act? A deal with mattress brand Simmons for a product line and huge social media push

What Fernando Machado’s Activision move might mean for gaming, and KFC U.S. CMO exits: Friday Wake-Up Call

What Fernando Machado’s Activision move might mean for gaming, and KFC U.S. CMO exits: Friday Wake-Up Call

Behind Activision Blizzard's hire of ‘rockstar CMO’ Fernando Machado

Behind Activision Blizzard's hire of ‘rockstar CMO’ Fernando Machado

Social media ad costs are rising as consumer confidence returns

Social media ad costs are rising as consumer confidence returns

P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

Watch Morgan Freeman, the voice ‘people trust,’ assure vaccine safety in new PSA

Watch Morgan Freeman, the voice ‘people trust,’ assure vaccine safety in new PSA

Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call