Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

Kiva: Baked to Perfection

Kiva: Baked to Perfection

 American Express celebrates 'Small Business Saturday' with Karlie Kloss, Lin-Manuel Miranda

American Express celebrates 'Small Business Saturday' with Karlie Kloss, Lin-Manuel Miranda

The Pringles 'Hunger Hammer' headset lets gamers snack hands-free while they play

The Pringles 'Hunger Hammer' headset lets gamers snack hands-free while they play

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

WW’s new color-coded program divides the community, critics say

WW’s new color-coded program divides the community, critics say

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Reese's promising interactive haunted house was no treat

Reese's promising interactive haunted house was no treat

Kind's first TikTok Hashtag Challenge clocks nearly 20 million views in 24 hours

Kind's first TikTok Hashtag Challenge clocks nearly 20 million views in 24 hours

Disney+ tweets out nostalgic lineup for debut

Disney+ tweets out nostalgic lineup for debut

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

JUSTIN AND HAILEY BIEBER STAR IN STEAMY CALVIN KLEIN CAMPAIGN MARKING BRAND'S 50TH ANNIVERSARY

JUSTIN AND HAILEY BIEBER STAR IN STEAMY CALVIN KLEIN CAMPAIGN MARKING BRAND'S 50TH ANNIVERSARY

Shopify CMO Jeff Weiser on international growth and cannabis ads

Shopify CMO Jeff Weiser on international growth and cannabis ads