Ilyse Liffreing

Ilyse Liffreing bio image
Staff Writer

Ilyse Liffreing reports on pop culture, social trends, influencers and esports. She has covered the advertising industry for Ad Age since 2019 and has previously covered brands and agencies at Digiday and digital platforms at Campaign U.S. She is a proud alum of the NYU Graduate School of Journalism and the University of San Francisco. She can be reached at [email protected] or on Twitter @IlyseLiffreing. 

Best and worst April Fools’ Day brand campaigns, 2021

Best and worst April Fools’ Day brand campaigns, 2021

What New York’s weed legalization means for cannabis marketing

What New York’s weed legalization means for cannabis marketing

Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title

Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Denny’s turns its most-prized tweets into NFTs for charity

Denny’s turns its most-prized tweets into NFTs for charity

What brands can learn from YouTube star David Dobrik's fall from grace

What brands can learn from YouTube star David Dobrik's fall from grace

Verizon commits $10 million in donations and ad inventory to AAPI community

Verizon commits $10 million in donations and ad inventory to AAPI community

How brands are celebrating yet another socially distanced St. Patrick’s Day

How brands are celebrating yet another socially distanced St. Patrick’s Day

Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Hunt: Burger Queen

Hunt: Burger Queen

Agency sells Burger King merch that flips the script on chain's flawed International Women’s Day campaign

Agency sells Burger King merch that flips the script on chain's flawed International Women’s Day campaign

Burger King’s snafu puts focus on the danger of using shock value as a social media strategy

Burger King’s snafu puts focus on the danger of using shock value as a social media strategy

Global esports revenue will top $1 billion for the first time in 2021: Newzoo report

Global esports revenue will top $1 billion for the first time in 2021: Newzoo report

Burger King deletes International Women’s Day tweet after getting grilled as its intent is misinterpreted

Burger King deletes International Women’s Day tweet after getting grilled as its intent is misinterpreted