Ilyse Liffreing

Ilyse Liffreing bio image
Staff Writer

Ilyse Liffreing reports on pop culture, social trends, influencers and esports. She has covered the advertising industry for Ad Age since 2019 and has previously covered brands and agencies at Digiday and digital platforms at Campaign U.S. She is a proud alum of the NYU Graduate School of Journalism and the University of San Francisco. She can be reached at [email protected] or on Twitter @IlyseLiffreing. 

How brands are honoring International Women’s Day during a pandemic that has been disproportionately harsh on women

How brands are honoring International Women’s Day during a pandemic that has been disproportionately harsh on women

Ad world reacts to Google’s tracking rebuff, and suit brand stages an unmasked 'orgy': Friday Wake-Up Call

Ad world reacts to Google’s tracking rebuff, and suit brand stages an unmasked 'orgy': Friday Wake-Up Call

Oakley signs its first professional esports player to roster of athletes

Oakley signs its first professional esports player to roster of athletes

How Ryan Reynolds' Mint Mobile embraces fear to turn ads around in mere days

How Ryan Reynolds' Mint Mobile embraces fear to turn ads around in mere days

Golden Globe winner 'Queen's Gambit' keeps fueling chess popularity and sales

Golden Globe winner 'Queen's Gambit' keeps fueling chess popularity and sales

Jeep restores Springsteen ad, and Unilever ramps up racial justice efforts: Thursday Wake-Up Call

Jeep restores Springsteen ad, and Unilever ramps up racial justice efforts: Thursday Wake-Up Call

Michael Bolton croons a breakup song for investing app Public.com, following Robinhood and Reddit fiasco

Michael Bolton croons a breakup song for investing app Public.com, following Robinhood and Reddit fiasco

Watch how Chevy is using Disney magic to put a charge into its electric vehicles

Watch how Chevy is using Disney magic to put a charge into its electric vehicles

McDonald’s Pokémon Happy Meals might just be its most popular collab to date—but demand is quickly deflating customers

McDonald’s Pokémon Happy Meals might just be its most popular collab to date—but demand is quickly deflating customers

WarnerMedia: Mask PSA

WarnerMedia: Mask PSA

Harry Potter, the Joker and Wonder Woman don masks in COVID PSA from WarnerMedia

Harry Potter, the Joker and Wonder Woman don masks in COVID PSA from WarnerMedia

How Super Bowl commercials scored on digital and social media: Tuesday Wake-Up Call

How Super Bowl commercials scored on digital and social media: Tuesday Wake-Up Call

Which brands won (and lost) the Super Bowl on Twitter

Which brands won (and lost) the Super Bowl on Twitter

How Cheetos, Nike, Facebook and others plan to own the Super Bowl social media conversation

How Cheetos, Nike, Facebook and others plan to own the Super Bowl social media conversation