Ilyse Liffreing

Ilyse Liffreing bio image
Staff Writer

Ilyse Liffreing reports on pop culture, social trends, influencers and esports. She has covered the advertising industry for Ad Age since 2019 and has previously covered brands and agencies at Digiday and digital platforms at Campaign U.S. She is a proud alum of the NYU Graduate School of Journalism and the University of San Francisco. She can be reached at [email protected] or on Twitter @IlyseLiffreing. 

Ocean Spray partners with Doggface for Super Bowl TikTok campaign

Ocean Spray partners with Doggface for Super Bowl TikTok campaign

Celebrities brighten Super Bowl ads and we take you behind the Big Game tease: Tuesday Wake-Up Call

Celebrities brighten Super Bowl ads and we take you behind the Big Game tease: Tuesday Wake-Up Call

Rockwell Ventures: Scrollaby

Rockwell Ventures: Scrollaby

Trading app Robinhood faces backlash after placing restrictions on Reddit-fueled stocks

Trading app Robinhood faces backlash after placing restrictions on Reddit-fueled stocks

Oreo celebrates Lady Gaga cookie drop with Twitter scavenger hunt, influencer push

Oreo celebrates Lady Gaga cookie drop with Twitter scavenger hunt, influencer push

Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens

The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens

Fortnite kicks off its largest sports partnership with 23 global soccer clubs

Fortnite kicks off its largest sports partnership with 23 global soccer clubs

NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

T-Mobile chooses a new media agency and Twitch streaming records are smashed: Tuesday Wake-Up Call

T-Mobile chooses a new media agency and Twitch streaming records are smashed: Tuesday Wake-Up Call

O’Doul’s partners with Match to normalize no-alcohol dates for Dry January

O’Doul’s partners with Match to normalize no-alcohol dates for Dry January

Best Places to Work 2021: Crossmedia

Best Places to Work 2021: Crossmedia

Half of consumers favor brands that condemn the Capitol riot, study finds

Half of consumers favor brands that condemn the Capitol riot, study finds