Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Sam's Club launches agency review after incumbent Mono heads back to Target

By Jack Neff on 11.17.2020

Walmart's idea for creating buzz around PS5 launch comes to crashing halt twice

By Jack Neff on 11.12.2020

Nielsen adds 55 million devices to measure targeted TV ads, and everything else, better

11.10.20 @ 04:48 PM ET

Unilever in no rush to return to Facebook and Twitter as alternatives do just fine

11.06.20 @ 05:30 AM ET

With Lysol sales surging, partnerships are building longer-term business

11.04.20 @ 05:30 AM ET

'Are we great yet?' asks Dollar Shave Club founder in very unfunny political ad

10.30.20 @ 11:50 AM ET

5 takeaways from the ANA’s ‘human’-obsessed virtual Masters of Marketing event

10.23.20 @ 05:17 PM ET

Watch: P&G's Marc Pritchard on doing good, doing well and doing media buying differently

By Jack Neff on 10.21.2020

Facebook and Google put ad tracker out of business overnight, but injunction could bring it back

10.21.20 @ 05:00 AM ET

Procter & Gamble hikes marketing spending by at least $100 million as sales soar

10.20.20 @ 11:05 AM ET

6 things keeping CMOs up at night

10.20.20 @ 05:30 AM ET

COVID wave of simplification has marketers pulling back on products

10.16.20 @ 05:00 AM ET

How comic books make mid-level marketers into heroes and bot fraud a fun topic

By Jack Neff on 10.13.2020

SheaMoisture: It Comes Naturally

10.12.20 @ 11:31 AM ET

Unilever's SheaMoisture showcases Black women's diversity and its efforts to help their businesses

By Jack Neff on 10.12.2020

Foot fungus remedy finds purpose—and it involves the election