Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.
Nielsen rivals are gaining acceptance among advertisers, study finds
on NOV 01, 2024 05:00 AM ET
Kimberly-Clark launches global creative and media review
on 10.30.2024
How Lauren Baker helps give Dove’s purpose measurable impact
on OCT 21, 2024 06:47 AM ET
How Joshua Lee helped EDO move from movie marketing to measurement for all advertisers
on OCT 21, 2024 06:34 AM ET
Attention doesn’t move sales or other brand outcomes, studies find
10.14.24 @ 05:30 AM ET
Vizio renews Comscore deal despite Walmart acquisition—what it could mean for measurement
10.07.24 @ 09:00 AM ET
WPP picks up Unilever business in global media review
09.30.24 @ 05:02 PM ET
Paramount may drop Nielsen—what it means for advertisers
09.30.24 @ 05:00 AM ET
Why Colgate-Palmolive picked Walrus to hype Hello
09.24.24 @ 10:00 AM ET