Jack Neff

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Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Marketers could cut $22 billion in programmatic spend through efficiency measures, ANA finds

Marketers could cut $22 billion in programmatic spend through efficiency measures, ANA finds

Hellmann’s returns to Super Bowl for fourth straight year

Hellmann’s returns to Super Bowl for fourth straight year

Claritas names Rex Briggs chief AI officer to build creative and media optimization tools

Claritas names Rex Briggs chief AI officer to build creative and media optimization tools

How Listerine is challenging racial inequities in dentistry

How Listerine is challenging racial inequities in dentistry

Google served brand search ads through porn sites and other problematic partners, Adalytics finds

Google served brand search ads through porn sites and other problematic partners, Adalytics finds

Walmart to debut shoppable holiday series on Roku, TikTok and YouTube

Walmart to debut shoppable holiday series on Roku, TikTok and YouTube

Coca-Cola vets launch firm to bridge gap between consultancies and agencies

Coca-Cola vets launch firm to bridge gap between consultancies and agencies

McCann combats ‘mansplaining’ of women’s heart attack symptoms in ‘Healthy Women’ campaign

McCann combats ‘mansplaining’ of women’s heart attack symptoms in ‘Healthy Women’ campaign

Quest turns to humor, innuendo and emoji to get consumers to order their own tests

Quest turns to humor, innuendo and emoji to get consumers to order their own tests

Dexcom turns to Super Bowl, Nick Jonas and everyday ‘warriors’ to expand continuous monitoring for diabetes

Dexcom turns to Super Bowl, Nick Jonas and everyday ‘warriors’ to expand continuous monitoring for diabetes

Empower parts with Newell, adds a piece of Freshpet media business

Empower parts with Newell, adds a piece of Freshpet media business

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism

How e.l.f. is using Roblox to train Gen Z and Alpha to learn capitalism

Made for advertising sites—how a new tool aims to steer ad dollars away from the risky placements

Made for advertising sites—how a new tool aims to steer ad dollars away from the risky placements

NBCU names Roku exec president of advertising and partnerships

NBCU names Roku exec president of advertising and partnerships