Jack Neff

Jack Neff bio image
Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Sam's Club launches agency review after incumbent Mono heads back to Target

Sam's Club launches agency review after incumbent Mono heads back to Target

Walmart's idea for creating buzz around PS5 launch comes to crashing halt twice

Walmart's idea for creating buzz around PS5 launch comes to crashing halt twice

Nielsen adds 55 million devices to measure targeted TV ads, and everything else, better

Nielsen adds 55 million devices to measure targeted TV ads, and everything else, better

Unilever in no rush to return to Facebook and Twitter as alternatives do just fine

Unilever in no rush to return to Facebook and Twitter as alternatives do just fine

With Lysol sales surging, partnerships are building longer-term business

With Lysol sales surging, partnerships are building longer-term business

'Are we great yet?' asks Dollar Shave Club founder in very unfunny political ad

'Are we great yet?' asks Dollar Shave Club founder in very unfunny political ad

5 takeaways from the ANA’s ‘human’-obsessed virtual Masters of Marketing event

5 takeaways from the ANA’s ‘human’-obsessed virtual Masters of Marketing event

Procter & Gamble hikes marketing spending by at least $100 million as sales soar

Procter & Gamble hikes marketing spending by at least $100 million as sales soar

6 things keeping CMOs up at night

6 things keeping CMOs up at night

COVID wave of simplification has marketers pulling back on products

COVID wave of simplification has marketers pulling back on products

How comic books make mid-level marketers into heroes and bot fraud a fun topic

How comic books make mid-level marketers into heroes and bot fraud a fun topic

SheaMoisture: It Comes Naturally

SheaMoisture: It Comes Naturally

Unilever's SheaMoisture showcases Black women's diversity and its efforts to help their businesses

Unilever's SheaMoisture showcases Black women's diversity and its efforts to help their businesses

Foot fungus remedy finds purpose—and it involves the election

Foot fungus remedy finds purpose—and it involves the election