Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

How marketers are embracing 'lean innovation' and what it means for brands

How marketers are embracing 'lean innovation' and what it means for brands

The Snuggie and Baja hoodie had a baby, and Dollar Shave Club named it Robloncho

The Snuggie and Baja hoodie had a baby, and Dollar Shave Club named it Robloncho

Accenture gets affirmation for Droga5 buy with Kimberly-Clark win

Accenture gets affirmation for Droga5 buy with Kimberly-Clark win

What's behind Nielsen's plan to break into two businesses

What's behind Nielsen's plan to break into two businesses

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising

Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising

Kraft Heinz and Unilever vow to steer clear of Pornhub

Kraft Heinz and Unilever vow to steer clear of Pornhub

L'Oréal campaign celebrating Karl Lagerfeld omits some of his most controversial statements

L'Oréal campaign celebrating Karl Lagerfeld omits some of his most controversial statements

Procter & Gamble beats expectations again amid media hikes and agency cuts

Procter & Gamble beats expectations again amid media hikes and agency cuts

J&J shifts Tylenol, Listerine and Zyrtec to Doner as Wunderman Thompson loses key accounts

J&J shifts Tylenol, Listerine and Zyrtec to Doner as Wunderman Thompson loses key accounts

New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded content

New 'Journey Map' for marketers that tracks path to purchase could benefit video, branded content

Want to crash the Super Bowl without an official commercial? Start planning now

Want to crash the Super Bowl without an official commercial? Start planning now

The hidden truth about media rebates: Agencies are paying settlements, but they’re not being disclosed

The hidden truth about media rebates: Agencies are paying settlements, but they’re not being disclosed

Clorox CMO Stacey Grier prepares for emotional year as election looms

Clorox CMO Stacey Grier prepares for emotional year as election looms

Procter & Gamble shows its road map, and ANA listeners may have reason to follow

Procter & Gamble shows its road map, and ANA listeners may have reason to follow