Jack Neff

Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Facebook CMO explains why the company actually needs government—and why government should leave Facebook alone

Facebook CMO explains why the company actually needs government—and why government should leave Facebook alone

What should a brand sound like?

What should a brand sound like?

Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

Purpose isn't cause marketing—how to know the difference

Purpose isn't cause marketing—how to know the difference

Procter & Gamble isn't so sure about ads anymore, but has content aplenty

Procter & Gamble isn't so sure about ads anymore, but has content aplenty

Alison Lewis out as CMO of J&J consumer business

Alison Lewis out as CMO of J&J consumer business

Mark Penn discusses direct-to-consumer tactics for electoral marketing

Mark Penn discusses direct-to-consumer tactics for electoral marketing

Facebook wants some regulation—at least on brand safety

Facebook wants some regulation—at least on brand safety

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Unilever's in-house and agency teams took voluntary tests to reveal their own diversity as a step towards breaking down stereotypes in advertising

Unilever's in-house and agency teams took voluntary tests to reveal their own diversity as a step towards breaking down stereotypes in advertising

Procter & Gamble takes Secret in house as brand team replaces Wieden

Procter & Gamble takes Secret in house as brand team replaces Wieden

What's behind the exec exodus at Comscore

What's behind the exec exodus at Comscore

Walmart will launch direct-to-fridge deliveries in three cities

Walmart will launch direct-to-fridge deliveries in three cities