Jack Neff

Jack Neff bio image
Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Old Spice rides off in new directions, from barber shop studio to WWE storyline

Old Spice rides off in new directions, from barber shop studio to WWE storyline

Is Outcome-Based Marketing the future of media planning?

Is Outcome-Based Marketing the future of media planning?

Reckitt rebrands as Reckitt, which is what people called it anyway

Reckitt rebrands as Reckitt, which is what people called it anyway

Pandemic puts indelible stamp on brand-agency relationships

Pandemic puts indelible stamp on brand-agency relationships

Unilever: Goodbye to Normal

Unilever: Goodbye to Normal

Unilever drops 'normal' from its beauty lexicon to accentuate the positive

Unilever drops 'normal' from its beauty lexicon to accentuate the positive

Walmart expands shoppable TikTok efforts into beauty and outside brands

Walmart expands shoppable TikTok efforts into beauty and outside brands

ANA pushes for less transparency around donations to nonprofits

ANA pushes for less transparency around donations to nonprofits

Unilever's justice marketing demands measurable results—like changing laws and racist perceptions

Unilever's justice marketing demands measurable results—like changing laws and racist perceptions

Catalina sues Quotient, alleging predatory pricing in checkout coupon battle

Catalina sues Quotient, alleging predatory pricing in checkout coupon battle

Consumer packaged goods brands soared in the pandemic—but how will they keep flying when it’s over?

Consumer packaged goods brands soared in the pandemic—but how will they keep flying when it’s over?

Sam's Club names VMLY&R its first agency of record after review

Sam's Club names VMLY&R its first agency of record after review

Gorilla Glue sales soar from entirely unsolicited social media windfall

Gorilla Glue sales soar from entirely unsolicited social media windfall

Phillips: You Deserve a good poop

Phillips: You Deserve a good poop