
Personal Products/Research
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.
Old Spice rides off in new directions, from barber shop studio to WWE storyline
03.25.21 @ 10:00 AM ET
Is Outcome-Based Marketing the future of media planning?
By Jack Neff on 03.24.2021
Pandemic puts indelible stamp on brand-agency relationships
By Jack Neff on 03.23.2021
Unilever: Goodbye to Normal
03.10.21 @ 11:06 AM ET
Clorox becomes official cleaner for NBA and WNBA
By Jack Neff on 03.05.2021
ANA pushes for less transparency around donations to nonprofits
By Jack Neff on 03.02.2021
Sam's Club names VMLY&R its first agency of record after review
By Jack Neff on 02.18.2021
Phillips: You Deserve a good poop
02.17.21 @ 12:31 PM ET