Jack Neff

Jack Neff bio image
Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

New tool aims to track whether influencers, other digital ads, actually drive online sales

New tool aims to track whether influencers, other digital ads, actually drive online sales

Procter & Gamble's Secret signs Serena Williams for gender-equality campaign

Procter & Gamble's Secret signs Serena Williams for gender-equality campaign

Seventh Generation: Next Generation

Seventh Generation: Next Generation

Watch Seventh Generation summon FDR and climate strikers in response to Trump's State of the Union

Watch Seventh Generation summon FDR and climate strikers in response to Trump's State of the Union

Seventh Generation buys first crack at State of the Union response with ad across ABC, CBS, NBC

Seventh Generation buys first crack at State of the Union response with ad across ABC, CBS, NBC

The Super Bowl became the Co-Op Bowl with a blitz of brand mashups

The Super Bowl became the Co-Op Bowl with a blitz of brand mashups

Walmart: Out of this world convenience (Super Bowl LIV)

Walmart: Out of this world convenience (Super Bowl LIV)

Walmart's first Super Bowl ad counters Amazon's increasingly aggressive push

Walmart's first Super Bowl ad counters Amazon's increasingly aggressive push

Xerox moves creative account to Code and Theory

Xerox moves creative account to Code and Theory

How to get the most out of your Super Bowl buy, even after it's over

How to get the most out of your Super Bowl buy, even after it's over

How Old Spice won the Super Bowl—without actually being in it

How Old Spice won the Super Bowl—without actually being in it

It's a Procter & Gamble Super Bowl ad: Tide returns along with a crowd-shaped corporate spot

It's a Procter & Gamble Super Bowl ad: Tide returns along with a crowd-shaped corporate spot

Old Spice: Office Visit

Old Spice: Office Visit

Old Spice Guy returns for 10th anniversary with new ads co-starring 'son' Keith Powers

Old Spice Guy returns for 10th anniversary with new ads co-starring 'son' Keith Powers