Jack Neff

Jack Neff bio image
Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Pampers: Lumi System

Pampers: Lumi System

Old Spice: Never Let a Friend Lose his Swagger

Old Spice: Never Let a Friend Lose his Swagger

Reformed con man turned FBI advisor believes greed will get ad crooks caught

Reformed con man turned FBI advisor believes greed will get ad crooks caught

Facebook CMO explains why the company actually needs government—and why government should leave Facebook alone

Facebook CMO explains why the company actually needs government—and why government should leave Facebook alone

What should a brand sound like?

What should a brand sound like?

Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

Ugly FCB-Nivea breakup follows 100-year relationship, recent controversies

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

FCB parts with Nivea amid rising tensions, including allegations of homophobic remark

Alison Lewis out as CMO of J&J consumer business

Alison Lewis out as CMO of J&J consumer business

Meg Whitman brings big ad deals to Quibi, but isn't caving to all demands

Meg Whitman brings big ad deals to Quibi, but isn't caving to all demands

Unilever close to CMO pick as CEO Jope shifts to holding-company assignments

Unilever close to CMO pick as CEO Jope shifts to holding-company assignments

Mark Penn discusses direct-to-consumer tactics for electoral marketing

Mark Penn discusses direct-to-consumer tactics for electoral marketing

Facebook wants some regulation—at least on brand safety

Facebook wants some regulation—at least on brand safety

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Marketers, publishers and platforms announce a global alliance for 'responsible media'

Unilever's in-house and agency teams took voluntary tests to reveal their own diversity as a step towards breaking down stereotypes in advertising

Unilever's in-house and agency teams took voluntary tests to reveal their own diversity as a step towards breaking down stereotypes in advertising