Jack Neff

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Personal Products/Research

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.

Gender equality in ads has big impact on sales, finds major retailer's three-year study

Gender equality in ads has big impact on sales, finds major retailer's three-year study

Unilever launches massive media review in North America and most of world

Unilever launches massive media review in North America and most of world

Walmart hires Disney in-house agency leader as first chief creative officer

Walmart hires Disney in-house agency leader as first chief creative officer

Walmart: Fight Hunger. Spark Change

Walmart: Fight Hunger. Spark Change

Johnson & Johnson opens Neutrogena Studios to create unbranded long-form videos

Johnson & Johnson opens Neutrogena Studios to create unbranded long-form videos

Watch: Walmart enlists LeBron James' mom to talk about how community helped put food on their table

Watch: Walmart enlists LeBron James' mom to talk about how community helped put food on their table

Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

Tide wants consumers to wash clothes in cold water, making green pitch a key part of 10-year marketing plan

Tide wants consumers to wash clothes in cold water, making green pitch a key part of 10-year marketing plan

Why Procter & Gamble is putting more money behind Black creators and media

Why Procter & Gamble is putting more money behind Black creators and media

Old Spice rides off in new directions, from barber shop studio to WWE storyline

Old Spice rides off in new directions, from barber shop studio to WWE storyline

Is Outcome-Based Marketing the future of media planning?

Is Outcome-Based Marketing the future of media planning?

Reckitt rebrands as Reckitt, which is what people called it anyway

Reckitt rebrands as Reckitt, which is what people called it anyway

Pandemic puts indelible stamp on brand-agency relationships

Pandemic puts indelible stamp on brand-agency relationships

Unilever: Goodbye to Normal

Unilever: Goodbye to Normal