BUILDING MAZDA'S IDENTITY KEY TO TURNAROUND PLANS SPOTLIGHT FALLS ON HAKUHODO AS CARMAKER'S SOLE AGENCY 06.10.96 @ 01:00 AM ET AUTO MARKETING;THIRTYSOMETHINGS DOMINATE JAPAN'S MARKET DIRECTION;DEVASTATED POSTWAR NATION MEANS BOOMERS KEPT PARENTS' CAR ATTITUDES 04.01.96 @ 12:00 AM ET COMPARATIVE ADS IRK CAR MARKETERS 03.11.96 @ 12:00 AM ET