Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Jeanine Poggi
NBCU shakes up ad sales division, promotes Laura Molen and Mark Marshall

NBCU shakes up ad sales division, promotes Laura Molen and Mark Marshall

10.15.18 @ 1:30 PM EDT

FreeWheel looks to scale OTT advertising with new ad products

FreeWheel looks to scale OTT advertising with new ad products

10.15.18 @ 10:00 AM EDT

Hulu and Verizon sponsor Fox's Sunday night reduced-ads experiment

Hulu and Verizon sponsor Fox's Sunday night reduced-ads experiment

10.12.18 @ 1:40 PM EDT

'Jersey Shore' gets dedicated YouTube channel

'Jersey Shore' gets dedicated YouTube channel

10.10.18 @ 1:00 PM EDT

AppNexus CEO steps down amid AT&T integration

AppNexus CEO steps down amid AT&T integration

10.05.18 @ 11:40 AM EDT

'Roseanne' may be dead but 'The Conners' is one of the most expensive shows for advertisers

'Roseanne' may be dead but 'The Conners' is one of the most expensive shows for advertisers

10.04.18 @ 2:32 PM EDT

Here's how much it costs to advertise in TV's biggest shows

Here's how much it costs to advertise in TV's biggest shows

10.02.18 @ 5:00 PM EDT

Hulu aims to sharply cut reliance on traditional ad breaks

Hulu aims to sharply cut reliance on traditional ad breaks

10.01.18 @ 7:00 AM EDT

Digital tech lights a fire under out-of-home advertising

Digital tech lights a fire under out-of-home advertising

10.01.18 @ 12:02 AM EDT

AT&T invokes Alexander Graham Bell as it names its ambitious high-tech ad division

AT&T invokes Alexander Graham Bell as it names its ambitious high-tech ad division

09.25.18 @ 12:30 PM EDT

OTT ad revenue to hit over $2 billion in 2018, Magna says

OTT ad revenue to hit over $2 billion in 2018, Magna says

09.20.18 @ 7:00 AM EDT

CBS fires '60 Minutes' producer Jeff Fager

CBS fires '60 Minutes' producer Jeff Fager

09.12.18 @ 1:46 PM EDT

Q&AA: Bob Bakish, Viacom's man with a plan

Q&AA: Bob Bakish, Viacom's man with a plan

09.12.18 @ 6:00 AM EDT

AT&T's Brian Lesser dials the future. Will anyone answer?

AT&T's Brian Lesser dials the future. Will anyone answer?

09.10.18 @ 6:00 AM EDT