Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Coca-Cola brings back New Coke in partnership with Netflix’s ‘Stranger Things’

Coca-Cola brings back New Coke in partnership with Netflix’s ‘Stranger Things’

Upfronts download: That's a wrap

Upfronts download: That's a wrap

The best and worst of the 2019 TV upfronts

The best and worst of the 2019 TV upfronts

The CW’s quick and dirty presentation; we pick TV’s most promising new shows: Upfronts download

The CW’s quick and dirty presentation; we pick TV’s most promising new shows: Upfronts download

TV hits and misses: We predict the 2019-2020 season

TV hits and misses: We predict the 2019-2020 season

The CW practices patience in 2019-2020 season

The CW practices patience in 2019-2020 season

CBS tries to forget its past, WarnerMedia revamps for OTT: Upfronts download

CBS tries to forget its past, WarnerMedia revamps for OTT: Upfronts download

CBS upfront: ‘Young Sheldon’ takes ‘Big Bang’ slot on Thursdays

CBS upfront: ‘Young Sheldon’ takes ‘Big Bang’ slot on Thursdays

Kimmel slays and Constance Wu jokes abound: Upfronts download

Kimmel slays and Constance Wu jokes abound: Upfronts download

Disney upfront: ABC gets lost in massive presentation

Disney upfront: ABC gets lost in massive presentation

Xandr introduces ad marketplace, dubbed Community, during upfronts

Xandr introduces ad marketplace, dubbed Community, during upfronts

A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

NBC's upfront teeters between streaming future and broadcast past

NBC's upfront teeters between streaming future and broadcast past

Upfronts download: NBC teases streaming strategy, TV’s ad women find common ground

Upfronts download: NBC teases streaming strategy, TV’s ad women find common ground