Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Jeanine Poggi
Comcast wants to turn TV sets into dashboards for the home

Comcast wants to turn TV sets into dashboards for the home

03.21.19 @ 1:33 PM EDT

Watch Fox's ad promoting its 'fresh start'

Watch Fox's ad promoting its 'fresh start'

03.21.19 @ 11:36 AM EDT

Not every TV network will talk up targeting and attribution in the upfronts

Not every TV network will talk up targeting and attribution in the upfronts

03.21.19 @ 6:00 AM EDT

How to navigate TV attribution: Brand Playbook

How to navigate TV attribution: Brand Playbook

03.21.19 @ 3:00 AM EDT

Inside CNN's upfront pitch to advertisers

Inside CNN's upfront pitch to advertisers

03.15.19 @ 6:00 AM EDT

Fox News opens its doors to advertisers, stressing brand safety and transparency

Fox News opens its doors to advertisers, stressing brand safety and transparency

03.13.19 @ 1:15 PM EDT

TV networks partner to standardize addressable advertising

TV networks partner to standardize addressable advertising

03.12.19 @ 6:00 AM EDT

Netflix CMO Kelly Bennett to depart

Netflix CMO Kelly Bennett to depart

03.07.19 @ 1:33 PM EST

WarnerMedia appoints Gerhard Zeiler to oversee affiliates and ad groups

WarnerMedia appoints Gerhard Zeiler to oversee affiliates and ad groups

03.04.19 @ 9:45 AM EST

Turner President David Levy steps down

Turner President David Levy steps down

02.28.19 @ 8:28 PM EST

Here's a look at some of the ads in the Oscars

Here's a look at some of the ads in the Oscars

02.22.19 @ 10:05 AM EST

Verizon to debut new campaign starring real customers during Oscars

Verizon to debut new campaign starring real customers during Oscars

02.22.19 @ 12:00 AM EST

Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years

Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years

02.21.19 @ 4:00 PM EST

Nielsen acquires Sorenson Media as it expands addressable TV efforts

Nielsen acquires Sorenson Media as it expands addressable TV efforts

02.21.19 @ 10:30 AM EST