Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Behind Calm's election night win—and what the wellness brand learned from it

By Jeanine Poggi on 11.24.2020

How Activision Blizzard—and the gaming industry—found success in a global pandemic

By Jeanine Poggi on NOV 19, 2020 04:36 PM ET

Office Hours: D&I data doesn't look good, and ad exec details return to the office

By Jeanine Poggi on 11.19.2020

Watch: Calm brand leader on the app's Election Night win

By Jeanine Poggi on 11.18.2020

YouTube debuts audio ads to connect brands with music fans

By Jeanine Poggi on 11.17.2020

Watch: Activision Blizzard Esports CRO on how brands can be part of the future of gaming

By Jeanine Poggi on 11.16.2020

How streaming news channels made their mark in the 2020 election

By Jeanine Poggi on NOV 13, 2020 11:37 AM ET

General Motors poised to return to the Super Bowl

11.12.20 @ 08:52 PM ET

Super Bowl commercials in 2021 and who's buying them

11.12.20 @ 12:52 PM ET

Watch: What's next for streaming and the $70 billion TV advertising market?

By Jeanine Poggi on 11.10.2020

WeatherTech brings its pro-America messaging back to the Super Bowl

11.09.20 @ 04:32 PM ET

Here’s a look at how TV advertising held up last quarter

11.06.20 @ 11:54 AM ET

Office Hours: The future of commuting, from faking it to luxury

11.05.20 @ 10:06 AM ET

Delayed election results drag down TV ratings

11.05.20 @ 05:32 AM ET

Watch: McCann's new CEO Bill Kolb on taking the reins in a pandemic

11.04.20 @ 11:30 AM ET

TV's most expensive shows for advertisers this season

11.02.20 @ 09:30 AM ET