Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

What NFL’s streaming future could mean for brands

By Jeanine Poggi , Garett Sloane and E.J. Schultz on 03.19.2021

Watch: Univision's Donna Speciale on shaking up ad sales

By Jeanine Poggi on 03.17.2021

Byron Allen threatens legal action if Madison Avenue does not allocate more dollars to Black-owned media

By Jeanine Poggi on 03.15.2021

Watch: WarnerMedia's ad sales chief on the streaming wars

By Jeanine Poggi on 03.15.2021

Marketers evaluate shifting media spend to BIPOC outlets in the upfronts

By Jeanine Poggi on 03.11.2021

Watch: Mediahub names new exec director of its New York office

By Jeanine Poggi on 03.10.2021

CBS' TV syndication arm looks to connect advertisers with Black consumers

03.10.21 @ 11:00 AM ET

Mediahub to host diversity-owned media day

03.10.21 @ 07:52 AM ET

Comcast Advertising names TrueX President Pooja Midha as chief growth officer

By Jeanine Poggi on 03.10.2021

Watch: Amy Armstrong on being elevated to Initiative's global chief

By Jeanine Poggi on 03.04.2021

A+E Networks finds a 'plus' in its lack of streaming service to sell to advertisers

By Jeanine Poggi on 03.03.2021

IPG plans upfront event focused on Black-owned media and consumers

03.02.21 @ 02:54 PM ET

Disney looks to level playing field for smaller advertisers with tech advancements

By Jeanine Poggi on 03.02.2021

How Amazon Prime Video CMO Ukonwa Ojo is positioning the brand in the streaming wars

By Jeanine Poggi on 02.26.2021

Watch live on May 24: How will 2021 reflect the pivots made by TV networks?

By Jeanine Poggi on 02.15.2021

T-Mobile: Brad/Gronk Uncut

02.12.21 @ 03:37 PM ET