Jeanine Poggi

Jeanine Poggi bio image

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Xandr drops the call in its efforts to modernize TV advertising

Xandr drops the call in its efforts to modernize TV advertising

Toyota, Coors and Burger King take new approach to MTV’s Video Music Awards

Toyota, Coors and Burger King take new approach to MTV’s Video Music Awards

Office Hours: How to build trust with clients in a pandemic

Office Hours: How to build trust with clients in a pandemic

How to plan ads for an uncertain Super Bowl: just assume it’s happening

How to plan ads for an uncertain Super Bowl: just assume it’s happening

WarnerMedia opens programmatic buying to political advertisers

WarnerMedia opens programmatic buying to political advertisers

Disney partners with Steve Stoute's agency to connect brands to diverse audiences

Disney partners with Steve Stoute's agency to connect brands to diverse audiences

Office Hours: Collaborative spaces and some new faces

Office Hours: Collaborative spaces and some new faces

Watch: Ad Age Town Hall on racism

Watch: Ad Age Town Hall on racism

Kirk McDonald joins GroupM as North America CEO

Kirk McDonald joins GroupM as North America CEO

Why returning to the office is dependent on childcare: Office Hours

Why returning to the office is dependent on childcare: Office Hours

WarnerMedia opens up HBO Max ad inventory to entire marketplace

WarnerMedia opens up HBO Max ad inventory to entire marketplace

TV giants see glimmers of hope for the ad market

TV giants see glimmers of hope for the ad market

Office Hours: Tumblr's new CRO on starting a job remotely with a baby and being his own tech guy

Office Hours: Tumblr's new CRO on starting a job remotely with a baby and being his own tech guy

ViacomCBS introduces digital ad platform

ViacomCBS introduces digital ad platform