Jeanine Poggi

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

Monetizing pandemic coverage, an optimistic ad forecast—and Kevin Bacon's challenge: Ad Age Remotely

03.20.20 @ 02:45 PM ET

TV advertising deal-making could be pushed back amid coronavirus outbreak

03.19.20 @ 05:30 PM ET

Restaurants deliver, The Webby Awards cancels its gala—and Kimmel encourages pants: Ad Age Remotely

03.19.20 @ 03:13 PM ET

ViacomCBS: Alone Together

03.17.20 @ 12:47 PM ET

AT&T says it remains committed to Xandr following departure of CEO Brian Lesser

03.17.20 @ 12:43 PM ET

ViacomCBS promotes social distancing in COVID-19 PSA

03.17.20 @ 10:35 AM ET

Ad Council, top media companies, White House partner on coronavirus PSAs

By Jeanine Poggi on 03.16.2020

AMC'S upfront pitch to advertisers includes Reddit and AVOD

03.16.20 @ 09:00 AM ET

Trump requests meeting with broadcasters and Ad Council to discuss COVID-19

03.13.20 @ 07:47 PM ET

Here's the status of the TV upfronts amid the coronavirus outbreak

03.12.20 @ 09:15 PM ET

Xandr CEO Brian Lesser exits AT&T

By Jeanine Poggi on 03.11.2020

IAB recommends all NewFront presentations are streamed amid coronavirus outbreak

By Jeanine Poggi on 03.11.2020

Xandr partners with AMC, Disney and WarnerMedia to improve TV audience targeting

03.11.20 @ 08:00 AM ET

AMC cancels upfront, A+E plans virtual event due to coronavirus fears

03.09.20 @ 12:10 PM ET

GroupM's Lyle Schwartz to depart after three decades at the agency

03.06.20 @ 01:06 PM ET

CNN talks coronavirus, election and 5G at its upfront

03.05.20 @ 08:02 PM ET