Jeanine Poggi

Jeanine Poggi bio image

Jeanine Poggi covers the TV industry and how broadcast and cable networks and distributors are adopting to the changes in the world of TV advertising. She joined Ad Age in 2012, following six years covering the retail and media industries and other financial sectors for Women's Wear Daily, Forbes and TheStreet.

TV upfront spending expected to decline by 27 percent this year, according to eMarketer

TV upfront spending expected to decline by 27 percent this year, according to eMarketer

NBC brings back '30 Rock' for upfront event that will air on TV

NBC brings back '30 Rock' for upfront event that will air on TV

NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

NBC looks to diversify shows by funding additional writer for each of its 2020-2021 scripted series

NBCU responds to ANA’s call to shift TV upfront by pushing for bigger change

NBCU responds to ANA’s call to shift TV upfront by pushing for bigger change

Magna further slashes 2020 ad sales outlook due to the coronavirus pandemic

Magna further slashes 2020 ad sales outlook due to the coronavirus pandemic

ANA calls for changes to TV upfront

ANA calls for changes to TV upfront

Watch: Xandr's Chief Business Officer on how crises have impacted TV advertising

Watch: Xandr's Chief Business Officer on how crises have impacted TV advertising

Watch: Steve Stoute on how brands should respond to protests

Watch: Steve Stoute on how brands should respond to protests

How brands are managing social media while Instagram and Twitter protest with a 'blackout'

How brands are managing social media while Instagram and Twitter protest with a 'blackout'

Watch: BET president on media's role to effect social change

Watch: BET president on media's role to effect social change

Roku gives advertisers ability to revamp or pull creative quickly in its NewFront pitch

Roku gives advertisers ability to revamp or pull creative quickly in its NewFront pitch

Sports recovery company touted by tennis star Naomi Osaka to air first TV ad in Woods-Mickelson match

Sports recovery company touted by tennis star Naomi Osaka to air first TV ad in Woods-Mickelson match

ABC announces 2020-2021 programming, but stops short of unveiling schedule

ABC announces 2020-2021 programming, but stops short of unveiling schedule

CBS shows confidence in new fall season despite pandemic

CBS shows confidence in new fall season despite pandemic