Julie Liesse

PORTABLE SNACKS JUST ABOUT A $1 BILLION BABY

BIRTH DATE: Dec. 20, 1939.
CAREER HIGHLIGHTS: Began ad career at Leo Burnett Co. Moved to an account management position at Foote, Cone & Belding's Chicago office in 1969; named president of FCB Chicago in 1985 and chairman of FCB Central in 1986. Named
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Says Burnett CEO Bill Lynch, ``You don't run into these kinds of relationships very often.''

KEEPING `HO HO HO' IN CLIENT LINK
PILLSBURY-BURNETT INSEPARABLE IN ERA OF MARKETER-AD AGENCY MUSICAL CHAIRS

RALSTON SPINOFF HAPPY TO BE SMALL

PAULUCCI RETURNS TO FREBERG FOR ADS

WHY HEINZ, BURNETT CALLED IT QUITS

RICE MIXES (CHART)

CANNED PASTA; CANNED SOUP; SPAGHETTI/ MARINARA SAUCE; DRY PASTAL CANNED VEGETABLES (CHARTS)

PET DRINKS SNIFF OUT DEMAND
BUT PREVIOUS CAT BEVERAGE FAILED TO BARK UP STRONG SALES

BRINGING NEW ENERGY TO ANA
SARSEN TO PUSH ON LEGISLATIVE, NEW TECHNOLOGY, MINORITY FRONTS

Corporate Close-up:
Quaker (chart)
QUAKER UPS THE ANTE BY BUYING SNAPPLE
BUT FOOD GIANT DENIES MOVE WAS ANTI-TAKEOVER

SARA LEE PINNING HOPES ON L'EGGS, BRAS AND BAKERY

WHEN MORE REALLY MEANS LESS

BIG 3 TAKE THEIR PLACES IN FROZEN FOODS