Julie Liesse

PORTABLE SNACKS JUST ABOUT A $1 BILLION BABY

BIRTH DATE: Dec. 20, 1939.
CAREER HIGHLIGHTS: Began ad career at Leo Burnett Co. Moved to an account management position at Foote, Cone & Belding's Chicago office in 1969; named president of FCB Chicago in 1985 and chairman of FCB Central in 1986. Named
c

PAULUCCI RETURNS TO FREBERG FOR ADS

Says Burnett CEO Bill Lynch, ``You don't run into these kinds of relationships very often.''

KEEPING `HO HO HO' IN CLIENT LINK
PILLSBURY-BURNETT INSEPARABLE IN ERA OF MARKETER-AD AGENCY MUSICAL CHAIRS

RALSTON SPINOFF HAPPY TO BE SMALL

WHY HEINZ, BURNETT CALLED IT QUITS

CANNED PASTA; CANNED SOUP; SPAGHETTI/ MARINARA SAUCE; DRY PASTAL CANNED VEGETABLES (CHARTS)

RICE MIXES (CHART)

DRY DINNERS-PASTA (CHART)

Rice mixes
Dry dinners-pasta
Canned pasta
Canned soup
Spaghetti/ marinara sauce
Dry pasta
Canned vegetables
SPICE, RICE ARE NICE FOR CENTER OF THE PLATE

BRINGING NEW ENERGY TO ANA
SARSEN TO PUSH ON LEGISLATIVE, NEW TECHNOLOGY, MINORITY FRONTS

PET DRINKS SNIFF OUT DEMAND
BUT PREVIOUS CAT BEVERAGE FAILED TO BARK UP STRONG SALES

Corporate Close-up:
Quaker (chart)
QUAKER UPS THE ANTE BY BUYING SNAPPLE
BUT FOOD GIANT DENIES MOVE WAS ANTI-TAKEOVER

SARA LEE PINNING HOPES ON L'EGGS, BRAS AND BAKERY

WHEN MORE REALLY MEANS LESS

BIG 3 TAKE THEIR PLACES IN FROZEN FOODS