Julie Liesse

Baseball Teams Pack Their Parks -- With Signs

04.04.94 @ 01:00 AM ET

Scooping up share
Top marketers of frozen novelties, by share of dollar sales.
Marketer Major brands Share
Unilever Good Humor, Klondike Viennetta, Sealtest,
Popsicle 17.0%
Nestle USA Drumstick, Nestle Crunch, Flintstones, Disne

03.28.94 @ 12:00 AM ET

-Caren Berlin
president Fresh Perspectives
``The people who chose promotion as a career all are leaving the client side. And agencies are a logical place to go. Sometimes these people see they can impact the corporation more by being a consultant.''
-Bonn

03.21.94 @ 12:00 AM ET

Kellogg Chairman-CEO Arnold Langbo and ConAgra Chairman-CEO Phil Fletcher together unveiled Healthy Choice cereal.

KELLOGG IS CONARGA'S NEW HEALTHY CHOICE

03.14.94 @ 12:00 AM ET

BIG G, HERSHEY SET REESE'S CEREAL

03.14.94 @ 12:00 AM ET

CHILKO TRAGEDY IS REVISTED IN FILM
RAFTING ACCIDENT THAT KILLED 5 MARKETING EXECS IS INSPIRATION FOR HBO MOVIE

03.07.94 @ 12:00 AM ET

Top new products by dollar volume (graphic)
Top new products by unit volume (graphic)
BRANDS IN DEMAND
DESPITE RISKS & LITTLE TIME, MARKETPLACE SUPERSTARS EMERGE

02.07.94 @ 12:00 AM ET

JENO'S THE `NEW' KID ON THE BLOCK, AND ITALIAN ENTREES MAY NEVER BE THE SAME

02.07.94 @ 12:00 AM ET

the number of coupon events for dry dog food brands fell for the first 11 months of 1993, and the amount spent dropped even more. (graphic)
DOG FOOD FAILS TO FETCH COUPONS
SPENDING DECLINES 14.5% IN '93; PRICE WAR IN CAT FOOD IS FACTOR

02.07.94 @ 12:00 AM ET

JONES-LUNDIN: DEAN OF `MARRIAGE COUNSELORS'

By Julie Liesse on 01.31.1994

Food Brands Use Super Bowl Marketing to Tie Food to Football

01.24.94 @ 12:00 AM ET

GILLETTE STEPS DOWN AT A LEANER, RICHER DDB

01.24.94 @ 12:00 AM ET

CONAGRA'S NEW ETHIC BRINGS RETURN TO ADS
MARKETING EFFORTS RISE WITH SMITH'S LEADERSHIP

01.10.94 @ 12:00 AM ET