Julie Liesse

Baseball Teams Pack Their Parks -- With Signs

Scooping up share
Top marketers of frozen novelties, by share of dollar sales.
Marketer Major brands Share
Unilever Good Humor, Klondike Viennetta, Sealtest,
Popsicle 17.0%
Nestle USA Drumstick, Nestle Crunch, Flintstones, Disne

-Caren Berlin
president Fresh Perspectives
``The people who chose promotion as a career all are leaving the client side. And agencies are a logical place to go. Sometimes these people see they can impact the corporation more by being a consultant.''
-Bonn

Kellogg Chairman-CEO Arnold Langbo and ConAgra Chairman-CEO Phil Fletcher together unveiled Healthy Choice cereal.

KELLOGG IS CONARGA'S NEW HEALTHY CHOICE

BIG G, HERSHEY SET REESE'S CEREAL

CHILKO TRAGEDY IS REVISTED IN FILM
RAFTING ACCIDENT THAT KILLED 5 MARKETING EXECS IS INSPIRATION FOR HBO MOVIE

Top new products by dollar volume (graphic)
Top new products by unit volume (graphic)
BRANDS IN DEMAND
DESPITE RISKS & LITTLE TIME, MARKETPLACE SUPERSTARS EMERGE

JONES-LUNDIN: DEAN OF `MARRIAGE COUNSELORS'

GILLETTE STEPS DOWN AT A LEANER, RICHER DDB

Food Brands Use Super Bowl Marketing to Tie Food to Football

CONAGRA'S NEW ETHIC BRINGS RETURN TO ADS
MARKETING EFFORTS RISE WITH SMITH'S LEADERSHIP