Julie Liesse

SUPERSTORES ADD BITE TO PET MARKET'S BARK

PRIVATE LABELS APPEAR LESS OMNIPRESENT IN GMA STUDY

Milk Industry Fights to Combat Slumping Sales

HERE'S THE GENUINE ARTICLE FOR REALIN' IN CONSUMER
IN JADED '90S, BRANDS PROMISE AUTHENTICITY

General Mills Trims Promotion Spending to Boost Brand Advertising

SELLING SOAP ON THE SUPERHIGHWAY

Baseball Teams Pack Their Parks -- With Signs

Kellogg Chairman-CEO Arnold Langbo and ConAgra Chairman-CEO Phil Fletcher together unveiled Healthy Choice cereal.

KELLOGG IS CONARGA'S NEW HEALTHY CHOICE

BIG G, HERSHEY SET REESE'S CEREAL

CHILKO TRAGEDY IS REVISTED IN FILM
RAFTING ACCIDENT THAT KILLED 5 MARKETING EXECS IS INSPIRATION FOR HBO MOVIE

JENO'S THE `NEW' KID ON THE BLOCK, AND ITALIAN ENTREES MAY NEVER BE THE SAME

the number of coupon events for dry dog food brands fell for the first 11 months of 1993, and the amount spent dropped even more. (graphic)
DOG FOOD FAILS TO FETCH COUPONS
SPENDING DECLINES 14.5% IN '93; PRICE WAR IN CAT FOOD IS FACTOR

Top new products by dollar volume (graphic)
Top new products by unit volume (graphic)
BRANDS IN DEMAND
DESPITE RISKS & LITTLE TIME, MARKETPLACE SUPERSTARS EMERGE

JONES-LUNDIN: DEAN OF `MARRIAGE COUNSELORS'