
Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.
How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm
06.15.17 @ 02:34 PM ET
Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists
06.15.17 @ 08:00 AM ET
Connecting the Dots Between Data and Creativity
06.15.17 @ 02:00 AM ET
Study: 25% of Americans Say Politics Drove Them to Boycott Brands
06.08.17 @ 05:10 PM ET
Clinton Is Being Fed Bad Info about DNC Data, Say Democrats
06.02.17 @ 11:15 AM ET
Missing the Point: $100 Billion in Loyalty Points Are Unclaimed
05.26.17 @ 02:04 PM ET
Bad Locations: Wawa, Walgreens and Others Try to Clean Bad Map Data
05.24.17 @ 12:05 PM ET
How Advertisers Could Be Hurt if Net Neutrality Dies
05.22.17 @ 06:46 PM ET
Republican-Backed Privacy Bill to Protect Restrictions on Sharing Browser History
05.21.17 @ 11:12 PM ET
Research: Your Aggregated Consumer Data May Not Be Secure
05.18.17 @ 08:00 AM ET
A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID
05.17.17 @ 03:24 PM ET
Love Connection: How Brands Are Using AI to Find Influencer Matches
05.12.17 @ 01:00 AM ET
It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research
05.10.17 @ 08:00 AM ET
Wave of the Future? Telefonica Gives Consumers Control Over (Some) Mobile Data
05.05.17 @ 01:20 PM ET
Verizon Accuses Net Neutrality Advocates of Lying to Rile Base
05.02.17 @ 06:05 PM ET
How This Chief Information Officer Tests Whether Data Is Worth the Money
05.02.17 @ 08:00 AM ET