Kate Kaye

Kate Kaye bio image

Kate Kaye covers the data industry for Advertising Age and is the main contributor to the Ad Age DataWorks section. Before joining Ad Age in November 2012, Kate worked as a writer and reporter covering the digital marketing industry since 2000, focusing on beats including data-driven targeting, privacy, and government regulation. Kate helped cultivate the online political campaign beat, and in 2009 wrote "Campaign '08 A Turning Point for Digital Media," a book about the digital media efforts of the 2008 presidential campaigns. Before joining Ad Age, Kate was managing editor of ClickZ News, where she worked for nearly 7 years.

How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm

How Breakfast-Buying Insights Made a New Business for This Mobile Ad Firm

Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

Connecting the Dots Between Data and Creativity

Connecting the Dots Between Data and Creativity

Study: 25% of Americans Say Politics Drove Them to Boycott Brands

Study: 25% of Americans Say Politics Drove Them to Boycott Brands

Clinton Is Being Fed Bad Info about DNC Data, Say Democrats

Clinton Is Being Fed Bad Info about DNC Data, Say Democrats

Missing the Point: $100 Billion in Loyalty Points Are Unclaimed

Missing the Point: $100 Billion in Loyalty Points Are Unclaimed

Bad Locations: Wawa, Walgreens and Others Try to Clean Bad Map Data

Bad Locations: Wawa, Walgreens and Others Try to Clean Bad Map Data

Research: Your Aggregated Consumer Data May Not Be Secure

Research: Your Aggregated Consumer Data May Not Be Secure

A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

Love Connection: How Brands Are Using AI to Find Influencer Matches

Love Connection: How Brands Are Using AI to Find Influencer Matches

It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research

It's Like IRI or NPD for Weed: Marijuana Gets Classic CPG-Like Market Research

Wave of the Future? Telefonica Gives Consumers Control Over (Some) Mobile Data

Wave of the Future? Telefonica Gives Consumers Control Over (Some) Mobile Data

Verizon Accuses Net Neutrality Advocates of Lying to Rile Base

Verizon Accuses Net Neutrality Advocates of Lying to Rile Base

How This Chief Information Officer Tests Whether Data Is Worth the Money

How This Chief Information Officer Tests Whether Data Is Worth the Money