
Larry Light is CEO at marketing consultancy Arcature. He is the former global CMO of McDonald's and the former chief brands officer at InterContinental Hotels Group.
When 'Think Globally, Act Locally' Isn't Enough
12.09.15 @ 07:00 AM ET
Brand Journalism Is a Modern Marketing Imperative
07.21.14 @ 07:50 AM ET
Six Rules for Brand Revitalization
06.29.09 @ 04:38 PM ET
Marketers, Seize the Opportunity to Help Heal Society's Ills
11.12.07 @ 12:00 AM ET
Brand Design Takes More Than Style
11.06.06 @ 12:00 AM ET
The Brand-Design Process
11.06.06 @ 12:00 AM ET