Larry Light is CEO at marketing consultancy Arcature. He is the former global CMO of McDonald's and the former chief brands officer at InterContinental Hotels Group. When 'Think Globally, Act Locally' Isn't Enough 12.09.15 @ 07:00 AM ET Brand Journalism Is a Modern Marketing Imperative 07.21.14 @ 07:50 AM ET Six Rules for Brand Revitalization 06.29.09 @ 04:38 PM ET Marketers, Seize the Opportunity to Help Heal Society's Ills 11.12.07 @ 12:00 AM ET Brand Design Takes More Than Style 11.06.06 @ 12:00 AM ET The Brand-Design Process 11.06.06 @ 12:00 AM ET BRAND LOYALTY MARKETING KEY TO ENDURING GROWTH WITH CARE AND ATTENTION, A BRAND CAN LIVE FOREVER 10.03.94 @ 01:00 AM ET BRAND MARKETING FABLES LEAD TO LOYALTY DECLINES SELF-INFLICTED WOUNDS RESULT OF MISTAKES BY BRAND MANAGEMENT 01.10.94 @ 12:00 AM ET
