Laura Ries is president of brand consultancy Ries & Ries, Atlanta, and author of the new book "Battlecry." Slogans vs. Taglines: What Is Your Brand's Battlecry? 11.11.15 @ 07:00 AM ET Time for b-to-b brands to wield 'visual hammer' 05.14.12 @ 01:00 AM ET Repositioning 'Positioning': Connect With Consumers With a Visual Hammer, Not Verbal Nails 03.12.12 @ 01:00 AM ET One Fix for Walmart's Woes: Spend More on Better TV Advertising 08.22.11 @ 01:00 AM ET Is Starbucks Diluting Its Business Brew Too Much? 05.02.06 @ 08:19 AM ET
