VP, Brand, Insights and Communications Healthline Media
Laurie joined Healthline Media in 2019 to lead a new Customer Insights function at the company. She has built a team that leads research and data initiatives that empower Healthline Media to create insight-driven content and tools to help people live stronger, healthier lives. She has a successful track record leading data-driven content and insights strategies across major media companies, including 20th Century Fox, BabyCenter, Netflix and Warner Bros. Most recently, she led consumer insights at Electronic Arts (EA), where she oversaw research initiatives across all titles in EA’s portfolio and worked cross-functionally to drive new concept generation.
How wellness brands can better reach prospective consumers
11.08.21 @ 09:51 AM ET
The surprising ways COVID-19 changed consumer behavior
06.30.21 @ 04:29 PM ET