Mark Barden is a partner at the consulting firm Eatbigfish, experts in challenger brands. He is the co-author with Adam Morgan of the book "A Beautiful Constraint: How to Transform Your Limitations Into Advantages and Why It's Everyone's Business." Why Challenger Brands Matter in the Age of Disruption 09.29.16 @ 08:00 AM ET Be a 'David' and Do More With Less 04.21.08 @ 01:00 AM ET
