Director of innovation, CMI Media Group
Melanie Lysaght, Director of Innovation, believes all brands should be treated equal; to create a loyal customer base, find the nexus between what your customers are interested in and what is authentically true for your brand. Melanie spent years as a brand strategist, leveraging data and insights to guide her recommendations. Melanie is a firm believer that healthcare touches everything and everyone, and therefore healthcare brands belong everywhere.
