Meredith Derby Berg

'Buy' Buttons Ease Slowly Into the Holiday Fray

'Buy' Buttons Ease Slowly Into the Holiday Fray

Athena Database Pushes Ad Boundaries for Best Buy

Athena Database Pushes Ad Boundaries for Best Buy

Turnaround Tales from JC Penney, Best Buy

Turnaround Tales from JC Penney, Best Buy

Seven Ways Retailers Are Embracing Tech

Seven Ways Retailers Are Embracing Tech

NRF Goes On Offensive Against Data Breaches

NRF Goes On Offensive Against Data Breaches

Saucony Finishes Strong With Its 'Find Your Strong' Strategy

Saucony Finishes Strong With Its 'Find Your Strong' Strategy

Radio Shack Breaks Campaign In Support of New Positioning

Radio Shack Breaks Campaign In Support of New Positioning

John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign

John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign

John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign

John Varvatos Turns Kiss Into 'Rock 'n' Roll Gentlemen' for New Campaign

Sears Turns to Corporate Blog to Defend Itself

Sears Turns to Corporate Blog to Defend Itself

Holiday Sales Look Strong So Far -- But At What Cost?

Holiday Sales Look Strong So Far -- But At What Cost?

Is Best Buy's 'Showrooming' Campaign Working?

Is Best Buy's 'Showrooming' Campaign Working?

Target's Rep Takes Hit Heading Into Big Shopping Weekend

Target's Rep Takes Hit Heading Into Big Shopping Weekend

The 10 Most Effective Holiday Ads: Focus on Philanthropy Works for Walmart

The 10 Most Effective Holiday Ads: Focus on Philanthropy Works for Walmart