Michael Farmer is chairman and CEO of Farmer & Co., a firm that works with global agencies and their clients to improve management disciplines and brand performance. He is also author of "Madison Avenue Manslaughter." Opinion: WPP's addiction to cost reduction needs to change 11.29.18 @ 06:02 PM ET Review: 'Frenemies' by Ken Auletta is a tour through the circles of industry hell 06.01.18 @ 05:28 AM ET Opinion: Martin Sorrell was an amazing visionary (and now WPP must change) 04.15.18 @ 04:00 PM ET Opinion: What's really going on with Martin Sorrell 04.11.18 @ 11:18 AM ET The Death of the Agency of Record Is Near 06.17.15 @ 08:00 AM ET Resisting Fee Reductions Can Benefit Agencies and Clients Alike 02.09.09 @ 02:38 PM ET
