Michael Wilke

Leo Burnett piles on new account wins

KNOLL BACKS DIET DRUG MERIDIA WITH $50 MIL: MARKETER'S FIRST MAJOR DTC AD EFFORT IS UPBEAT

CONSERVATIVE GROUPS READY `EX-GAY' TV ADS: GAY ORGANIZATIONS WILL ATTEMPT TO CONVINCE MEDIA NOT TO AIR SPOTS

FOX NEWS, WESTWOOD NEWS RADIO NETWORK DRAWS GOOD REVIEWS: DEBUT TO FEATURE YOUTHFUL FOCUS, LIMITED PROGRAMS

Conservative groups ready `ex-gay' TV ads

FEWER GAYS ARE WEALTHY, DATA SAY HOUSEHOLD PRODUCT COMPANIES ENTER THE MARKET

STONE BACK ON AGENCY SIDE AFTER RADIO SALES CAREER: AFTER 10 YEARS SELLING `RUSH,' EXEC BRINGS GUTS, KNOW-HOW TO MEDIA EDGE

DELTA FOLLOWS AMERICAN IN SPOTLIGHTING BIG APPLE

DRUG COMPANIES SHIFT DTC WORK TO SINGLE MANAGERS. DIRECT-TO-CONSUMER: BUDGETS GROW AS NEW BRANDS ARE ADDED

NEW DTC RULES GIVE RX SPENDING HEALTHY BURST AS USE OF TV SOARS

POLL SHOWS GOOD REACTION TO NEW WAVE OF DTC ADS

Air New Zealand ads aim at cynical fliers, too

TYLENOL'S $50 MILLION INTRO AIMS AT RX RIVALS: ARTHRITIS BRAND IS CRUCIAL LAUNCH

AIR NEW ZEALAND ADS AIM AT CYNICAL FLIERS, TOO: MEDIA BUDGET TRIPLE THAT OF 1997