Michael Wilke

Leo Burnett piles on new account wins

Conservative groups ready `ex-gay' TV ads

KNOLL BACKS DIET DRUG MERIDIA WITH $50 MIL: MARKETER'S FIRST MAJOR DTC AD EFFORT IS UPBEAT

CONSERVATIVE GROUPS READY `EX-GAY' TV ADS: GAY ORGANIZATIONS WILL ATTEMPT TO CONVINCE MEDIA NOT TO AIR SPOTS

FOX NEWS, WESTWOOD NEWS RADIO NETWORK DRAWS GOOD REVIEWS: DEBUT TO FEATURE YOUTHFUL FOCUS, LIMITED PROGRAMS

FEWER GAYS ARE WEALTHY, DATA SAY HOUSEHOLD PRODUCT COMPANIES ENTER THE MARKET

BRITISH AIR ADS SEEK PERSONAL TOUCH: CARRIER SHIFTS FOCUS TO SERVICE AND INDIVIDUALS IN $40 MIL EFFORT

SMITHKLINE EFFORT STAKES NEW CLAIM FOR TAGAMET: $25 MIL CAMPAIGN TOUTS IMMEDIACY TO SEPARATE THE BRAND FROM RIVAL ACID BLOCKERS

DRUG COMPANIES SHIFT DTC WORK TO SINGLE MANAGERS. DIRECT-TO-CONSUMER: BUDGETS GROW AS NEW BRANDS ARE ADDED

NEW DTC RULES GIVE RX SPENDING HEALTHY BURST AS USE OF TV SOARS

POLL SHOWS GOOD REACTION TO NEW WAVE OF DTC ADS

ST. JOHN'S WORT BRAND IS FIRST BACKED BY NATIONAL ADVERTISING: MOVANA PARENT PHARMATON PLANS $15 MIL CAMPAIGN

Air New Zealand ads aim at cynical fliers, too

TYLENOL'S $50 MILLION INTRO AIMS AT RX RIVALS: ARTHRITIS BRAND IS CRUCIAL LAUNCH