Michael Wilke

Leo Burnett piles on new account wins

11.02.98 @ 12:00 AM ET

KNOLL BACKS DIET DRUG MERIDIA WITH $50 MIL: MARKETER'S FIRST MAJOR DTC AD EFFORT IS UPBEAT

10.26.98 @ 12:00 AM ET

CONSERVATIVE GROUPS READY `EX-GAY' TV ADS: GAY ORGANIZATIONS WILL ATTEMPT TO CONVINCE MEDIA NOT TO AIR SPOTS

10.26.98 @ 12:00 AM ET

FOX NEWS, WESTWOOD NEWS RADIO NETWORK DRAWS GOOD REVIEWS: DEBUT TO FEATURE YOUTHFUL FOCUS, LIMITED PROGRAMS

10.26.98 @ 12:00 AM ET

Conservative groups ready `ex-gay' TV ads

10.26.98 @ 12:00 AM ET

FEWER GAYS ARE WEALTHY, DATA SAY HOUSEHOLD PRODUCT COMPANIES ENTER THE MARKET

10.19.98 @ 01:00 AM ET

STONE BACK ON AGENCY SIDE AFTER RADIO SALES CAREER: AFTER 10 YEARS SELLING `RUSH,' EXEC BRINGS GUTS, KNOW-HOW TO MEDIA EDGE

10.12.98 @ 01:00 AM ET

SMITHKLINE EFFORT STAKES NEW CLAIM FOR TAGAMET: $25 MIL CAMPAIGN TOUTS IMMEDIACY TO SEPARATE THE BRAND FROM RIVAL ACID BLOCKERS

10.12.98 @ 01:00 AM ET

BRITISH AIR ADS SEEK PERSONAL TOUCH: CARRIER SHIFTS FOCUS TO SERVICE AND INDIVIDUALS IN $40 MIL EFFORT

10.12.98 @ 01:00 AM ET

DELTA FOLLOWS AMERICAN IN SPOTLIGHTING BIG APPLE

10.12.98 @ 01:00 AM ET

DRUG COMPANIES SHIFT DTC WORK TO SINGLE MANAGERS. DIRECT-TO-CONSUMER: BUDGETS GROW AS NEW BRANDS ARE ADDED

10.05.98 @ 01:00 AM ET

NEW DTC RULES GIVE RX SPENDING HEALTHY BURST AS USE OF TV SOARS

09.28.98 @ 01:00 AM ET

POLL SHOWS GOOD REACTION TO NEW WAVE OF DTC ADS

09.21.98 @ 01:00 AM ET

Air New Zealand ads aim at cynical fliers, too

09.07.98 @ 01:00 AM ET

TYLENOL'S $50 MILLION INTRO AIMS AT RX RIVALS: ARTHRITIS BRAND IS CRUCIAL LAUNCH

09.07.98 @ 01:00 AM ET

AIR NEW ZEALAND ADS AIM AT CYNICAL FLIERS, TOO: MEDIA BUDGET TRIPLE THAT OF 1997

09.07.98 @ 01:00 AM ET