Mike Welch is EVP & GM of Xandr, an ad technology platform powering a global marketplace for premium advertising. At the intersection of digital and TV, Welch focuses on creating an open industry alternative to solve the most significant challenges for buyers and sellers. In addition, he is responsible for driving the adoption and evolution of Xandr’s Platform and Marketplace, which include products such as Xandr Invest, Xandr Monetize, and Xandr Curate.
