Natalie Zmuda

Retail, Non-Alcoholic Beverages

Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.

New Global Packaging 2016

04.19.16 @ 06:44 AM ET

Coca-Cola Unveils New Global Packaging

04.18.16 @ 11:05 PM ET

Ten Things You Don't Know About MDC's New CEO

07.21.15 @ 02:50 PM ET

Serial Heads to Cannes in Search of Brand Partners

06.17.15 @ 01:00 PM ET

Coke Marks Anniversary of Its Biggest Screwup

04.24.15 @ 12:05 PM ET

Seth Farbman, Former Gap Global CMO, Heads to Spotify

03.20.15 @ 11:50 AM ET

HomeAway Boosts Marketing Budget as Home Rental Category Heats Up

03.15.15 @ 09:01 PM ET

Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?

03.11.15 @ 02:40 PM ET

Skechers Taps Pete Rose for Super Bowl Ad

01.30.15 @ 10:40 AM ET

Open at Major Marketing Events, Ipsos Girls' Lounge Is a Haven for Women in Industry

01.13.15 @ 06:30 AM ET

Gap's Global CMO to Depart Early Next Year

12.04.14 @ 12:00 PM ET

Coca-Cola Names New CMO

10.23.14 @ 11:02 AM ET

New Target CEO Makes Mark on Holiday Efforts

10.21.14 @ 09:00 PM ET

How Target Used Data Breach to Shake Up Its Brand

10.17.14 @ 01:00 PM ET

Microsoft CMO: Company Must Transform Marketing or Fail

10.16.14 @ 01:05 PM ET

Retailers Pin Hopes on Holidays After Sluggish Summer Sales

10.13.14 @ 07:00 AM ET