Retail, Non-Alcoholic Beverages
Natalie Zmuda oversees the CMO Strategy section and is responsible for identifying and analyzing the latest trends impacting chief marketers. Natalie also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications.
New Global Packaging 2016
04.19.16 @ 06:44 AM ET
Coca-Cola Unveils New Global Packaging
04.18.16 @ 11:05 PM ET
Ten Things You Don't Know About MDC's New CEO
07.21.15 @ 02:50 PM ET
Serial Heads to Cannes in Search of Brand Partners
06.17.15 @ 01:00 PM ET
Coke Marks Anniversary of Its Biggest Screwup
04.24.15 @ 12:05 PM ET
Seth Farbman, Former Gap Global CMO, Heads to Spotify
03.20.15 @ 11:50 AM ET
HomeAway Boosts Marketing Budget as Home Rental Category Heats Up
03.15.15 @ 09:01 PM ET
Pepsi Resurrects Pepsi Challenge for the Social Media Age. Is It Pepsi Refresh Redux?
03.11.15 @ 02:40 PM ET
Skechers Taps Pete Rose for Super Bowl Ad
01.30.15 @ 10:40 AM ET
Open at Major Marketing Events, Ipsos Girls' Lounge Is a Haven for Women in Industry
01.13.15 @ 06:30 AM ET
Gap's Global CMO to Depart Early Next Year
12.04.14 @ 12:00 PM ET
Coca-Cola Names New CMO
10.23.14 @ 11:02 AM ET
New Target CEO Makes Mark on Holiday Efforts
10.21.14 @ 09:00 PM ET
How Target Used Data Breach to Shake Up Its Brand
10.17.14 @ 01:00 PM ET
Microsoft CMO: Company Must Transform Marketing or Fail
10.16.14 @ 01:05 PM ET
Retailers Pin Hopes on Holidays After Sluggish Summer Sales
10.13.14 @ 07:00 AM ET