In the new role of VP-client insights and content partnerships research for Turner Ignite, Natasha Hritzuk oversees research strategy and data analysis in support of Turner Incite, the company's core intelligence platform for advertising sales. As a critical partner to the Client Strategy & Development and Content Partnerships teams, Hritzuk harnesses research and analytics to help make recommendations to clients based on an insight-driven selling approach. She also develops research strategies designed to quantify the value of the company's next-generation capabilities, as well as cross-Turner content partnership campaigns. Prior to Turner, Hritzuk served as head of global consumer insights and research for Microsoft and was the head of category and consumer insights at General Mills UK & Ireland.
