Nicolle and her team are working to build a smarter, more effective television ecosystem by empowering brands to seamlessly connect with audiences wherever and whenever they watch TV. Nicolle previously served as global chief operating officer at GroupM’s [m]PLATFORM where she led global product management, strategic partnerships and technology development across the largest media investment management organization in the world. Prior to [m]PLATFORM, Nicolle was a central figure in the success of pioneering programmatic advertising company Xaxis, serving first as global chief revenue officer followed by global COO.
