Pete Crofut

Pete Crofut
VP, business development, Wurl

Pete is VP, business development, agencies and brands, at Wurl, a leader in the connected TV industry, helping publishers, streamers and advertisers reach millions of viewers worldwide. In his role, Pete oversees Wurl’s agency and brand advertiser partnerships, helping clients grow brand loyalty and reach new audiences on CTV. As Google’s former chief business strategist at  Google Marketing Platforms, he partnered with the company’s largest customers to enable their digital transformations. Prior to Wurl, he served as director of partnerships for such as InfoTrust and Adswerve. Pete currently resides in Portland, Oregon. In his free time he likes to spend time traveling, skiing and golfing with his family.