
Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after founding Morning Brew's Marketing Brew vertical, where she also covered influencer marketing. Previously, Bain worked at Social Media Today under Industry Dive, as well as Business Insider.
Phone hotlines make a comeback—behind the nostalgia marketing tactic
02.01.23 @ 05:00 AM ET
Watch Mint Mobile’s ad created with ChatGPT
01.10.23 @ 09:26 AM ET
How WeightWatchers, Jenny Craig, and other diet brands are marketing in 2023
01.09.23 @ 05:30 AM ET
Amazon and Adobe among brands influencers like working with most
01.03.23 @ 10:00 AM ET
Why Super Bowl ads will likely bypass influencers
01.03.23 @ 05:00 AM ET
How Verizon and NORAD track Santa Claus
12.22.22 @ 03:05 PM ET
T-Mobile is giving away cash in holiday marketing push
12.12.22 @ 01:30 PM ET
These 15 brands send too many emails, study shows
12.06.22 @ 04:48 PM ET