Samantha Baier

director, digital sports, Taylor

Samantha Baier is director of Taylor’s Digital Sports group. As the leader of this team, she develops industry-leading digital campaigns rooted in fan insights for some of the world’s leading consumer brands including P&G, Diageo, and Mercedes Benz.

Samantha Baier
Understanding the female NFL fan: 'Seekers' vs. 'Savors'

Understanding the female NFL fan: 'Seekers' vs. 'Savors'

09.25.18 @ 9:58 AM EDT