Scott Donaton is chief content officer at DigitasLBi North America and head of DigitasLBi Studios. Branded Content Is Getting a Bad Rap, but Brands Have Stories Worth Sharing 03.27.15 @ 08:00 AM ET Shortlisted Branded-Entertainment Campaigns Stretch Definition of Content 06.22.12 @ 11:59 AM ET Inside the Branded Content Jury Room at Cannes 06.20.12 @ 02:45 PM ET Inside the Branded Content Jury Room at Cannes 06.20.12 @ 02:39 PM ET Madison & Vine Is Dead, but the Time to Invest in Branded Content Is Now 07.25.11 @ 01:00 AM ET Church-State Wall Should Protect Integrity, Not Block Innovation 11.16.09 @ 12:00 AM ET A Farewell From the Publisher (and Former Junior Reporter) 12.03.07 @ 12:00 AM ET From Observer to Participant 11.21.07 @ 10:47 PM ET Taking a Page Out of the Past 10.24.07 @ 12:13 PM ET Madison & Vine: A Look Back, a Look Ahead 10.11.07 @ 01:00 AM ET Mass Media Is Alive and Well 10.04.07 @ 03:48 PM ET 'Time Warner Should Buy Starbucks' 10.02.07 @ 06:29 PM ET 'Don't Budget by Medium' 09.26.07 @ 11:20 AM ET Theater Owners Need Directions to Madison & Vine 09.23.07 @ 11:38 PM ET It's Not About Your Brand; It's About Your Customer 09.07.07 @ 11:24 AM ET Welcome to My Clog 08.27.07 @ 07:28 PM ET Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
