Shanie Cunningham is head of U.S. marketing at Boden, a premium British lifestyle brand. Boden has been selling playful and stylish clothing for almost 30 years to discerning women with wit and warmth. Shanie is a passionate and enthusiastic customer advocate and spends most of her time focused on the nuances that will help Boden better connect with its American audience. She is an experienced multichannel marketer with skills in creative management and merchandising. Her original career plan was to work for the United Nations, and she uses every bit of her diplomatic and negotiations training in her work running the U.S. office for Boden.