Simon Dumenco

Media Guy

Simon Dumenco is the "Media Guy" columnist for Ad Age. You can follow him on Twitter @simondumenco.

For Bloomberg and Trump, Super Bowl ad buys are a drop in the bucket

By Simon Dumenco and Kevin Brown on 01.13.2020

The New York Post visualizes Harry and Meghan living their best lives

By Simon Dumenco on 01.09.2020

Georgia O'Keeffe meets Looney Tunes in Netflix’s ‘The Goop Lab’ poster

By Simon Dumenco on 01.06.2020

Billionaires battle over political ad burn rate in 2020 White House race

By Simon Dumenco and Kevin Brown on 12.23.2019

Here’s what Hallmark Channel advertisers actually get out of the ‘Countdown to Christmas’

12.19.19 @ 03:13 PM ET

A tale of two impeachments, continued

By Simon Dumenco on 12.19.2019

Mike Bloomberg closes in on $100M in campaign ad spending

By Simon Dumenco and Kevin Brown on 12.10.2019

Would you rather wear Amazon’s disembodied grin or McDonald’s?

By Simon Dumenco on 12.06.2019

Apple: Snowbrawl

12.04.19 @ 01:32 PM ET

How Apple pulled off its epic snowball fight ‘Snowbrawl’ ad: Watch the ‘making of’ video

12.04.19 @ 12:40 PM ET

Vanity Fair asked Billie Eilish the same questions three years in a row: Watch the video

By Simon Dumenco on 11.25.2019

The backlash to the ‘Cats’ backlash is here. Watch the bonkers new trailer

By Simon Dumenco on 11.19.2019

This dreamy commercial for Emma Stone, starring Emma Stone, also hypes a fancy fragrance from Louis Vuitton

11.19.19 @ 06:00 AM ET

Why Mike Bloomberg may just be pro-inflation

11.19.19 @ 03:00 AM ET

Bon Appétit is leveraging its low-key famous editors for a ‘perfect’ Thanksgiving video series

By Simon Dumenco on 11.07.2019

The Walking Deadspin: Why the site’s meltdown was inevitable

By Simon Dumenco on 10.31.2019