Simon Dumenco

Media Guy

Simon Dumenco is the "Media Guy" columnist for Ad Age. You can follow him on Twitter @simondumenco.

Arnold Schwarzenneger: Message to Fellow Americans

01.11.21 @ 03:13 PM ET

Why Arnold Schwarzenegger’s moving pro-Democracy video works so brilliantly

By Simon Dumenco on 01.11.2021

TV’s top advertisers revealed, plus two astounding stats about the U.S. Capitol Police: Datacenter Weekly

By Simon Dumenco on 01.08.2021

The New Yorker: A Part of America Died

01.08.21 @ 01:00 PM ET

‘A part of America died on January 6th,’ says The New Yorker’s cover artist

By Simon Dumenco on 01.07.2021

Watch The Lincoln Project’s ‘Flag of Treason’ video

By Simon Dumenco on 01.06.2021

Watch The Lincoln Project ‘Traitor’ ad that uses audio of Trump’s stunning call to Georgia’s secretary of state

By Simon Dumenco on 01.04.2021

Rick Wilson Q&A part 3: The Lincoln Project co-founder on what happens next—and the continuing marketing battle against Trumpism

By Simon Dumenco on 12.14.2020

How Netflix is doing in its holiday-movie war with Hallmark and Lifetime, plus a $4,350 pair of jeans: Datacenter Weekly

12.11.20 @ 04:31 PM ET

How The Lincoln Project’s endless stream of viral ads were actually made (in record time)

By Simon Dumenco on 12.11.2020

Rick Wilson interview, part 2: The Lincoln Project co-founder on killing ads that don’t work—and why Steve Bannon ‘must be destroyed’

By Simon Dumenco on 12.11.2020

The Lincoln Project’s Rick Wilson on the ads that actually worked

By Simon Dumenco on 12.09.2020

Can you afford Apple’s new $549 AirBra Max? Plus, the marketing industry’s fear factor: Wednesday Wake-Up Call

By Simon Dumenco on 12.09.2020

Marketers of the Year No. 4: The Lincoln Project

By Simon Dumenco on 12.07.2020

Chef Marcus Samuelsson on guest-editing Bon Appétit’s holiday issue

12.01.20 @ 12:44 PM ET

Trump’s post-loss data play, and GM’s new data-driven car insurance: Datacenter Weekly

By Simon Dumenco on 11.20.2020