Steve Passwaiter

Headshot of Steve Passwaier

Steve Passwaiter is president of Silver Oak Political, a Washington, D.C., political advisory firm that helps media groups and organizations interested in improving their results from the political ad sector or for firms looking to introduce new products and/or services into the vertical. He previously served as VP, growth and strategy and senior adviser to CMAG at Vivvix and led Kantar/CMAG, the political intelligence unit of Kantar Media, from 2016-21

 

 

Election 2024—key takeaways from the $11 billion battle

Election 2024—key takeaways from the $11 billion battle

Political ad spending—swing state spending climbs in weeks before Election Day

Political ad spending—swing state spending climbs in weeks before Election Day

Election 2024—Harris and Trump campaigns spend big on swing state ads

Election 2024—Harris and Trump campaigns spend big on swing state ads

Political ad spending—how Democrats are using their campaign fundraising advantage

Political ad spending—how Democrats are using their campaign fundraising advantage

Political ad spending—Biden’s rocky debate shifts presidential campaign dynamics

Political ad spending—Biden’s rocky debate shifts presidential campaign dynamics

Election 2024—US Senate races dominate political ad spending

Election 2024—US Senate races dominate political ad spending

Election 2024—political ad spending dominated by U.S. Senate races

Election 2024—political ad spending dominated by U.S. Senate races

Political ad spending projected to top $11 billion in 2024

Political ad spending projected to top $11 billion in 2024

How a record $8.2 billion was spent in the 2022 midterm elections

How a record $8.2 billion was spent in the 2022 midterm elections

How midterm political ad spending could hit a record $9 billion

How midterm political ad spending could hit a record $9 billion

2022 midterm political ad spending projected to be $7.8 billion

2022 midterm political ad spending projected to be $7.8 billion

Political ad spending this year reached a whopping $8.5 billion

Political ad spending this year reached a whopping $8.5 billion

With political rallies out and spot TV scarce, network TV might be the answer for presidential campaigns

With political rallies out and spot TV scarce, network TV might be the answer for presidential campaigns

Kantar/CMAG ups its estimate for ad spending in the presidential race to $6.5 billion

Kantar/CMAG ups its estimate for ad spending in the presidential race to $6.5 billion