Sunil Soman

Senior Director, Measurement Innovation Research, Turner Ignite

Sunil Soman is senior director of measurement innovation research for Turner Ignite. In this role, he oversees outcome-based research initiatives linked to Turner's non-traditional advertising products, such as branded content, social activation and advanced television.

New study reveals the emotional impact of branded content increases ROI

New study reveals the emotional impact of branded content increases ROI

11.19.18 @ 11:13 AM EST