Tom Denari is president and chief strategy officer at advertising agency Young & Laramore, Indianapolis. Are You Mistakenly Trusting Consumers? By Tom Denari on 03.31.2017 Try to Block Out What Your Boss Will Think By Tom Denari on 07.12.2016 Don't Improve Your Product -- Improve Your Brand, Instead 05.06.16 @ 08:00 AM ET Why We Watch the Super Bowl 02.02.16 @ 11:21 AM ET Marketers: Stop Asking Consumers 'Why?' 04.15.15 @ 08:00 AM ET Negative Ads Might Just Be Positive for Your Brand 11.04.14 @ 02:30 PM ET Eight Lessons CMOs Can Learn From an Idiot … Like Ron Burgundy 12.27.13 @ 01:00 PM ET What Doesn't Your Brand Stand For? 10.15.13 @ 06:30 PM ET Do You Really Know What It's Like to Join Your Own Shop? 05.03.13 @ 12:00 PM ET Nobody Really Cares About Your Brand 03.21.13 @ 02:00 PM ET Amid Sunday's Chips and Beer, What a Marketer Could Learn 02.01.13 @ 03:02 PM ET How to Sell Your Product: Tips from the Presidential Debates 10.30.12 @ 12:00 PM ET JC Penney's Mistake? Assuming the Consumer Is Rational 05.23.12 @ 02:43 PM ET Most March Madness Fans Will Place Their Bets on a Name-Brand Team 03.16.12 @ 11:27 AM ET Psyching Out What Bonds People to Brands 02.28.12 @ 08:56 PM ET Who's the Genius in Our Midst That We're Not Listening To? 11.09.11 @ 04:25 PM ET Current page 1 Page 2
