Tony Case

National Geographic Is No. 10 on Ad Age's Magazine A-List

National Geographic Is No. 10 on Ad Age's Magazine A-List

New York's NYmag.com Is Ad Age's Magazine A-List Website of the Year

New York's NYmag.com Is Ad Age's Magazine A-List Website of the Year

MEDIA CHANNELS: CHECK-POINT BONNIE

MEDIA CHANNELS: CHECK-POINT BONNIE

PRINT RX SPENDING DECLINES AS MARKETERS TURN TO TV: CONSUMER TITLES TAKE A HIT, BUT SOME PREDICT AN EVENTUAL EVENING-OUT OF THE CATEGORIES

MOST HYPED LAUNCH: 'BRILL'S CONTENT' ENTERS WITH FLAIR

MARKETERS, GIRLS ENTHUSIASTIC FOR TEEN TITLES

'FORTUNE' IS DEFINITELY SEXY, BUT BIZ BOOK IS NOT STUPID - BEST MAGAZINE: HUEY CAPTURES THE COLOR AND THE SUBSTANCE OF THE BUSINESS WORLD, AND IT PAYS OFF

MAGAZINE-INSPIRED SHOWS CAN ADD MILEAGE TO BRANDS

WHILE STARTING SMALL, ZDTV WINNING HIGH-TECH SUPPORT OPPORTUNITIES INCREASE FOR MULTIMEDIA AD BUYING

Day & night: Woman's Day is successfully building a springboard into a number of non-print revenue streams.
FASCINATED WITH TV, TITLES SOMETIMES PUSH THE ISSUE OFTEN STRANGE BEDFELLOWS, TV & PRINT SYNERGY CAN BE LOST ON ADVERTISERS

MEDIA BUYING & PLANNING: STUDY TO DEFINE PRINT EFFECTIVENESS 11 TOP PUBLISHERS SPONSOR EFFORT TO SHOWCASE PRINT'S IMPACT ON SALES

MEDIA BUYING & PLANNING: INDUSTRY AWAITS NEW READERSHIP STUDY: M2 MAGAZINE METRICS FIELD STUDIES POSTPONED AT LEAST UNTIL JANUARY

Advertising spending in 1997 by type
IT'S BACK TO SCHOOL FOR STAFF, AND PAPERS SEE PAYOFFS: RELEARNING HOW TO ASK RIGHT QUESTIONS, BUILD RAPPORT AND OFFER SOLUTIONS