Tony Signore joined
Taylor in 1989 and was appointed Chief Executive Officer and Managing Partner in 2004. In his first year as CEO, Signore made a commitment to a new vision that called for Taylor to be exclusively aligned with a select roster of category leading consumer brands. Signore took on the challenge of transforming Taylor from an execution-oriented PR firm to a brand counselor for its client partners. His philosophy and commitment to providing
irreplaceable value has resulted in significant growth and diversification for Taylor, and the publication of a Harvard Case Study titled, "
Transformation at Taylor."
